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I also got another question: Much has been hyped about many new trends in HostGator investing. In this thread Im going to explore the trends that I think are real, and the ones that are superficial or illusions. I invite discussion and debate on this topic. Trends: The Rise of the

The is an interesting monster in itself. Representing hundreds of thousands of HostGator names. It has become the domainers currency as of late and the truth is that it will continue to gain ground on it's older cousin, the

What's are worth investing in? Primarily ones which form an easily pronounceable base or have premium lettering and good patterns. These names are solid for acronyms and new brand names. These type of HostGator names are easy to recall and quick to type - making branding much eaiser, and requiring less work.

Which's will turn out to be busts?'s with random poor lettering. Domains containing x, z, q - ect. These names although should gain some ground - not enough to make the hold worth it. There are substancially better investments then this class of domain. Illusions: The hot streak of .mobi.

Earlier in 2007, Apple released the iPhone. A cell phone with a built in browser that allows for reasonable download speeds, and easy browsing. This phone also has built in wifi to connect anywhere there is a hot spot. Making mobile websites no longer limited to small bits of data.

.mobi came too late. In 2008 expect to see more hot spots, and more cell phones on the market that emulate that browsing technology and wifi connections.

In addition, without solid development and marketing of this extension, consumers will continue to never hear of it. Most of those large HostGator purchases at Sedo were from HostGator investors not developers or those "end users". Trends: More Live Auctions.

Expect 2008 to be a great year for new HostGator companies and new live auctions. More and more HostGator investors are becoming disenfranchised with their current options and their is room for vast improvement.

Many of the companies who were only doing online auctions in 2007 - will be opening the doors to live auctions in 2008 because there is plenty of room for growth. Trends: Expect more international investments.

As HostGator investing continues to become more and more acceptable, watch as international groups (outside the US) take advantage of a weak dollar and invest in generic HostGator names.

The dollar continues to under perform, and it's a perfect time for European investors to take advantage and start buying from US portfolio holders. Some excellent value can be purchased at a steep discount. Illusions: The End of Parking.

Domain parking is far from dead. With click fraud running rampant, and advertisers demanding better results - domaining is changing. The current model of advertisers buying visitors will continue through 2008 although expect revenue to decrease.

Domain Parking firms are learning that type in traffic is nice - but so is SE traffic. They will be working hard in 2008 to release better SEO pages and more unique content. Expect imrpoved parking this next year.

Agree? Disagree? Always want to hear your thoughts. Please share your expectations for 2008....



Comments (36)

Your question was: Registered w/ GoDaddy, Domain & host, need help w/ FTP?.


I'll be back later this weekend on the .MOBI Illusions trend / outcome ... among other items ...

Thanks again Slade, and Happy Holidays!.


Comment #1

Great topic to start, an informative.

Thread for us without this knowledge.

To watch and learn from.

I'd throw in my 2 cents, but I haven't.

Gained it yet.

Rep+ on the way..

Comment #2

Nice post Spade...

I like .mobi a lot and I have to agree with what you said in the last paragraph of .mobi topic... it is urgent a great advertise to make .mobi known and definitely launched to people that are not in the industry.

I have a question as you didnt write anything about... and

I would like to hear your opinions..

Comment #3

Interesting post, I'm betting your comments about .mobi will garner the most responses.

Wholly agree with S~, .TV is definitely gaining traction and I have no doubt they'll gradually increase in value...

Comment #4

Hmmmmm, slade.

I also think .tv will be the 2008 sleeper- I think there is going to be a large increase in online marketing, and money spent by consumers online.

I also think the 2008 election is going to drive more online political interaction as we saw this year with youtube.

I also predict the opening and success of a company that will compete with sedo and afternic, and quickly move to the top 3.

I honestly think 2008 is going to be a milestone year in many ways...

Comment #5

This is long needed - cheers Justin and lets hope parking companies make some good advancements soon...

Comment #6

Illusions:'s will continue with large gains.

The issue with's is a simple one. This market exists only as speculators drum it up. Pretend your a company - If your choice was to buy an HostGator name or keep looking - what would you do?.

I dont believe any company in their right mind would spend the time to market and build a brand around that kind of HostGator name. They would "bleed" traffic, and eventually HAVE to buy the (which they would have helped build additional value to).


Comment #7

I see CVCV.'s and clearly pronounceable LLLL's doing well for a long time!.

Watch out for the! I let My Secret out, but this extension is already well known to people, and they get the warm and fuzzy feeling from the extension. I am seeing more companies using the extension for business reasons and not just for organizations! Mainly One Word .org's will do very well. Some strong two worder's will some damage as well. I have been investing for sometime now, so we will see. I have a gut feeling about this one, and the fact about people Knowing the ext, and the Safety feeling people already have is a Huge Plus!..

Comment #8

Very good post there Justin.

Any thoughts on .asia landrush coming soon ?

Comment #9

This is very insightful. You have to be careful with category, but I have noticed that some of my .org's get excellent ppc returns and search engine placement. I think it is related to the concept of security one gets with the extension.


Comment #10

You have made an excellent post which has been very informative. In particular, I totally agree with you on the above point. I also can't see much gains in value in those full of crap letters in them like That's why I didn't waste my money buying any of them when they were the only ones left even though people were snapping them up...

Comment #11

I don't know if this is in store for 2008, but an innovation that is desperately needed is pay-and-go sales of aftermarket domains at a fixed price.

The potential end user probably never sees Sedo or Afternic.

If he does he is confronted with millions of domains with only basic, not contextual, search. Trademarks and misspellings are mixed in along with tons of pure junk.

If he finds one he likes then the price is usually "make an offer" or somewhere in the neighborhood of Saturn.

If somehow he makes a deal then he still has to hope the seller follows through. And he gets his HostGator weeks or even months later.

Fabulous tried to set up cash and carry domains, moderated for quality, with immediate delivery.

And then set the commission so high as to kill the program.

It is a great and needed idea. Enduser buyers would be far more likely to buy aftermarket domains if there was a simple and immediate method to do so.

It only awaits some clever investor to set one up...

Comment #12

Excellent post S(L)pade.

I'll agree with you on all counts. I expect the poorest LLLL.coms to be dropping at renewal. I also expect .mobi to see some revision, unless some big company actually acquires premium names and develop them, as opposed to just domainers speculating.

I've never understood the appeal for names. They might have their buyers, but these buyers usually are the folks who have very little idea of the internet and would choose names like Just awkward to pronounce and type-in.

I also expect a slight revision in premium and pricing. These two have been running wild lately, with increase of several thousand over just a couple of months. Nearly 20k for an average premium letter (the L, the H, the T, etc.) is getting a bit off hand. I expect them to come down a notch. Same goes for premium

I also expect to see a rise in 2 character .com value. These names haven't really seen any big surge in reseller prices, despite their 3 character counterparts enjoying a healthy increase, LLLL.coms being regged, and LL.coms going for a 100k.

I expect .asia to come and go. I'll perhaps spend a couple of hundred bucks just being creative with it. I don't expect it to be of much use, however.

LLL.ins, you should see them all regged out by Feb-March 2008, which should see a brief surge in prices before renewal comes around in fall when we'll see loads drop because of the $13 renewal fee.

I also think will go down to $40-30 in 6 months. No one buys these names.....

Comment #13

Right on the money.

Also consider that some of that foreign investment might actually go to local language domains (see: IDNs) which is the sleeper here and worth exploring further.


Comment #14

Thanks for your answer Spade.

I asked you as I wanted more opinions about it... and you know very well this industry.

Do you think it is a good point that about 25% of them are developed (or at least redirecting to another site)? I mean there are people using them.

As are at least mid $x,xxx right now (the "worst" if there are bad LLL ) they can be very expensive for small business, so wouldnt be a good alternative if their value would be no more, lets suppose, than 20% of a

I am not trying to say they will have value, I am just bringing some points that I dont know if they could change the market I will put this link here that I think might be useful developed

Comment #15

Thanks for the link Bricio.

I never knew so many were developed.

Maybe they are good choices for smaller businesses. I do agree that LLL.coms have gone virtually out of reach of any but the biggest of business. Domainers won't sell to an end user for anything less than 30k - an amount that your average business owner can't afford.

But still, I don't own any L-L-L.coms, so I can't say about their demand. I just stated my opinion that I don't understand them, because honestly, I don't understand hyphenated domains. They do seem like good investments though, especially for the ones who got the premium letters. I can't see any use for the ugly lettered ones, however, since these names are primarily end user based, and very few companies have the initials XQZ...

Comment #16

I don't expect anyone to EVER actually type in most of my domains. All the traffic comes from search. Search engines seem to like keyword domains and don't seem to care about hyphens or TLD. So if I want to do a site on some subject and have to take that's OK.

Keep in mind I work mostly with very low traffic niches. It's child's play to outrank a parked page and, while the dot com would be nice, I don't think there is enough income potential in the niche to justify paying more than registration fee for the dot com. I would rather buy 10 "Bad" domains for reg fee and get the #1 search position for all 10, then buy one "better" dot com and only rank for one.

I think the "conventional wisdom" on NamePros is based on what works with high traffic, competative, terms with lots of advertiser interest. Much of it is clearly irrelevant in other corners of the web..

Comment #17

While I am not in investor in L-L-L domains, and personally don't like hyphenated domains, I think many companies would consider this as an alternative for themselves.

I am not talking about big bucks paid for L-L-L's. No way they will reach an astronomical price. but there are too many businesses with a 3 letter acronym, who cannot afford $ for a domain. Simple as that.

And I am very surprised that many european businesses have hyphenated domains. I talk to many so called "end users" who register their domains. And many of them prefer the hyphenated version because it separates words as they say. So the hyphenated market exists, there is no need to argue. A question is whether this market is that strong so that it will lead to buying domains in the aftermarket.

Just as a last note, I have only one It is I bought it just for fun. Then I entered a google search and I found that both and are developed. is taken but undeveloped, and the .org is parked. is also developed.

And doing a little research on google for mzs, will take you to

Four results from the first page of google. While MZS is written without hyphens all these domains have hyphens.

I currently doing some research on the European market and end user expectations. And again, I am not talking about the big corporate world, but the smaller businesses.

And again, this is a pov from somebody not involved financially in the's (well if you don't take into consideration that $7).


Just did a bit more research on mzs hyphenated domains. And found some. This does not proove anything about's, just that hyphenated domains are used massively in Europe.

As anyone can see, five more domains with mzs (a random three letter) and a hyphen dot European cctld...

Comment #18

Only the premium LLLL.coms will rise significantly, Imo, All the other LLLL.coms will be selling from domainer to domainer.

I don't think .Mobi has a future of any kind, Just my opinion though.

I think HostGator Parking, As we know it right now will change, I think many companies may shut down, Those that don't, will go to a private platform, Being extremely cautious whom they let in. This is already happening, Via NameMedia companies.

I agree, More live auctions will be happening in 2008.

I also agree International Investors, Will be seeking nice domains, for investments. , No future in it, Imo, Although search engines are friendly with hypens, End User buyers are not, especially three hyphens...

Comment #19

To me, when I think about LLLLs, it seems that, what looks like trash today, could be treasure tomorrow. When I first started buying LLLLs years ago, I was told that names like ~anaz and ~dojy and ~axza were trash, not worth a reg fee; at that time they would have fallen into your illusion category.

This is a big planet, and .com is king. As more people come onto the internet, the demand for HostGator names will increase. I dont think the argument should focus on dwindling resources, I believe it's more about world wide uses. What might seem like garbage here to an English speaking American could be gold in a foreign land; crummy letter combinations and all.

For what ever strange reason, all LLLLs are holding their own. Its an opportunity to buy something that could be worth a lot more, but also retains it's value. I only have 45 of these LLLLs, but they seem to have been sleeping giants; Im glad I made the investment and moved on.

I agree with the large majority of what you posted Justin, thanks for sharing your thoughts.

Alexsimon - you're on the right path...

Comment #20

Nice to see lots of different viewpoints, it's helps make domaining more interesting. Here are a few of my thoughts for 2008:.

1 - Agree with more HostGator auctions and more aftermarket activity. It will get easier for people visiting registrars to either reg a new name, or buy on the aftermarket. Right now many people looking for a HostGator just don't know all the options - I think companies have already started this but it will get bigger.

2 - Country code domains will pick up as they are a good alternative to .com if you market mainly within a specific country. Already seeing this with .de and and the trend will continue and get bigger.

3 - Mobile use and mobile internet will keep growing and .mobi will be seen as the extension to have for a mobile website if you want to be 'cool'. I think there is enough happening to get the general public to equate mobile with .mobi, and this will be a big shocker to many domainers in 2008. Expect more .mobi development and more public awareness of the extension. Also expect more mobile text ad options and affiliate programs.

4 - Online advertising and sales will continue to grow by double digits, fueling the overall HostGator market. Whether there are recessions or not, 'old' media will continue losing out to the internet. More businesses and individual investors will be scrambling to get a piece of the HostGator market.

5 - Parking pages will look more like actual websites, with more control by the domainer over the look of the page. Expect more options like video ads and pay per action ads. This maybe in the latter half of 2008.

6 - More domainers developping their websites, and easier tools to do so...

Comment #21

Excellent post Justin and great comments.

I think all of these predictions are valid but that many of the 'sector' ( valuations fluctuate based on investor psychology..

Volatility is Human & "Greed>Hope>Fear" cycles are predictable..

Remember that, unless there is a catastrophic alteration in the internet/domain name universe, all ships will continue to rise albeit at different rates and times..

When we discuss these type of 'limited resources' values will rise with demand..

Thanks again for the thought provoking thread...

Comment #22

I disagree: Reason beign is we dont know what is out there. Mainly has it's purpose for a few things. Short 1 word words, Acronymns, or brandable easy to say made up words.

When you say that names like QZXQ are crap well that may be to someone only looking at the most obvious reason behind buying the HostGator (speaking as a domainer) but to a Company somwhere around the globe THIS is their business name ready to be sold.

I bought good and bad's to hold for a while. I mean lets be honest what does mean? Or mean? Or mean? But yet everyday they get sold for a min of $150 and up....Dont ever underestimate what someone else thinks of the name that may fit THEIR own business purpose.

So with that said I would buy any and ALL I think is fair to hold. The worst thing that could happen in 2-3 years time is no offers were made but you could still resell to get your original money back...

Comment #23

My point was more along the lines that's with poor lettings are bad investments, not necessarily total losses. The issue here has more to do with return on investment. I believe that with a premium HostGator purchase, you'll see a substantially better return.

Investing money which has a a good chance to see no gain in 3 years is simply not an appropriate business strategy. Premium's can still be had a reasonable prices (if you hunt for them) and I think thats part of the issue. Spend a little extra time and bargain shop for the right HostGator names and your ROI will be substancially more.


Comment #24

With 25% developed and LLL's having such a huge price tag I totally disagree (the future is already happening) with L-L-L's not having a future. Plus in my short time holding L-L-L's I already have one sale of XXXX to a major world bank.

The L-L-L thread here at namepros is a wealth of knowledge. Listing developed sites, past sales etc etc. Everyone should check it out.

Thanks, Gary...

Comment #25

Just want to know whether other people here would agree that typo parking is not.

Going to well in the future?..

Comment #26

Illusion: HostGator leasing (sounds loike a great idea, unlikely in practice).

Trend: .info for truly informative names that people want info about and are commercial products or services.

Trend: Namepros will finally rename itself LLLLpros..

Comment #27

Agree with the oneword orgs Yofie, with an org you know it's "quality". I also think infos, especially oneword, will get more recognition and get stronger over time...

Comment #28

Totally agree as well.ORG is ridiculously undervalued in the reseller market at the moment (in my opinion) and things can really only go up within the next 12 months...

Comment #29

I try not to stick my neck out too far with predictions, though maybe safe to say that the "anti-premium" will continue to be under-valued in 2008 (only question is whether they will be "permanently" under-valued, in which case they will have been accurately valued, so nevermind! Still comfortable with my estimate of 50/50 chance that prices will exceed $40 for etc by the end of next year, supporting a minimum price of $20 by April 1st of 2008.)..

Comment #30

Illusion ....... my names are good ....... trend .tv continues upwards..

Comment #31

It's starting now, but in 2008 the 'dash' or 'hyphen' will be more embraced by domainers and end users, simply because they are a good alternative in a world where premium domains are becoming scarcer every day...

Comment #32

Very good point. They are getting accepted by end users already. Don't know if 2008 will be a boom for hyphens or later, but I definitely see them getting more popular...

Comment #33


-Parking to remain largely stagnant for another year..

-3 letter .com to hit 10k minimum value by the end of 2008..

-12 or more million dollar sales reported for the year..

-Another "annus horribilis" for .tv buyers despite likely increased usage of the ext by media co's, increased usage wont translate into increased profits due to high reg fees, large losses for many premium names buyers as many of the demand media premium landrush names get dropped..

-Another year of below average gains for .info and to perform better than .biz though once again.. to see continuing high prices, though without seeing any real rises (ie stagnant prices/underperforming of market) might be a couple of years before the market as a whole realises the name is a dud in terms of end-user usage..

-Market generally to rise by a good %, but not as big a % as years gone by..

-Big potential wildcard a US reccession which could be a major drag on the market. (not sure how likely this is and just how much of an effect it could have on the HostGator market)..

Comment #34

.pro is my alternative extension tip for 2008. This quote is from Tom Barrett, CEO of the .pro proxy registrar Encirca on 27 Nov 2007.

"We hear that RegistryPro and ICANN are close to a preliminary concensus on relaxing the restrictions regarding .pro HostGator names. EnCirca supports these changes as a positive step forward for the .pro domain. In the up-coming weeks, look for a "call for public comment" from ICANN regarding these .pro changes.".

Registration restrictions and $100 reg fees have kept .pro locked down for 3 years but this could be the catalyst for a long overdue landrush...

Comment #35

Lots of insightful comments here, thankss to all!.

Looks like it is time to investigate in .org keywords, IDNs and hyphenated names... If there are any strong ones left.

I would be surprised if .PRO progresses lots in 2008, but if it does I will be very happy.

I don't believe the .MOBI naysayers. The situation may look a bit blurry at the moment but I am convinced it will be a big extension, similar in reach to .INFO..

I really hope we will have the tools to develop interesting .TV or video sites with minimum effort soon. Otherwise we will have to come up with our own, mismatched solutions. Which would be a waste and duplication of effort. Do you know any site offering ready-built video-based sites which stands out today?..

Comment #36

This question was taken from a support group/message board and re-posted here so others can learn from it.


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