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Before I ask my question, I want to ask: Is there a GoDaddy coupon for shopping cart?.

My main question is: .

I haven't used them but was going to start to with Volo 4.2. I was hoping someone could clarify a few things regarding Adstation Integrated.

They state: "Submit campaign requests via the API provided and Adknowledge will return campaigns specifically targeted to each user. Its that simple.Campaigns are selected based upon the users prior response patterns, and are then delivered via your email delivery platform.".

That being said, are only known good addresses being mailed to with actual targeted offers? If so, is there any risk of hitting traps etc? Is it essentially mimicking mailing an actual opener/clickers list? If that's all true, is their any reason to have data cleaned or even worry about list quality? Or am I totally wrong?..

Comments (8)

Your question was: Is there a GoDaddy coupon for shopping cart?.

Data should always be cleaned - no ifs ands or buts..

The Adstation API is a self optimizing auto pilot way to mail. Saves us a lot of time by not having to manage creatives...

Comment #1

I always do and will clean. I was speaking to the extreme to make a point. If I upload 1mm clean GI, Adstation may only mail to 100k of them based on past activity and interests? I'm trying to better understand how exactly it works. Could you elaborate a bit more?..

Comment #2

No I thought if you run 1m through Integrated, it sends out 1m... regardless of their suppression file.Am I wrong? BTW: our system is Integrated compatible and costs a fraction of vmp....

Comment #3

The past activity and interest thing is for addresses they have seen before. New addresses will get sent down the optimization path and after a while they will become optimized...

Comment #4

Yes but what if you pass them an email which is on the suppression list.. Will it still return creative? Are they not watching that at the same time they are optimizing?..

Comment #5

So every name on your list will get sent to then it's just that any matching ones will be targeted based on past performance. is that correct?..

Comment #6

No it does not send a creative. I update our suppression daily but odd address still slips through and it returns "User is suppressed". I would imagine that my daily suppression is out of sync of the real time suppression.....

Comment #7

If you request a campaign for a user on their suppression list, it will not return a campaign. But their suppression list is very small and not a substitute for cleaning. As I understand it, their suppressions are only users who have contacted them directly and not traps, bounces, complaints, etc..

I think of Integrated as a good automated way to pick the right campaigns so CTRs/ECPMs are high and complaint rates are low.. but the system does nothing to clean your data...

Comment #8

This question was taken from a support group/message board and re-posted here so others can learn from it.


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