E-mail problems with

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My first question is: E-mail problems with

My next question is: Can someone explain how !.

Most of the companies still don't realise the value of owning names, that relate to their business...

Comments (223)

Your question was: E-mail problems with

Yes I know, that is why I said 'strengthen'.

What I meant is these new HostGator names will make .com stronger than it already is. As quality .com will be the most unobtainable in comparison to other newer extensions..

Comment #1

This is interesting. Will there be a revival after the rejection ?

Comment #2

Anyone have any insight on how this will affect .com .net .org of these popular word domains overall, based on this article?

Comment #3

Soon we will see domains like http://coca.cola & http://levis.jeans etc.....

Comment #4

Pointless, coke will not give up, and register coca.cola .com which seems more of a novelty thing.. ICANN looks be shoring up new ways to generate revenue... all those useless names that drop daily that go unreg must really be hurting their bottom line..... this will just confuse consumers, and could lead to more online identity scams...

Comment #5

Generally speaking, the introductions of any new TLD's will boost the credibility and values of the mighty .COM's (and .ORG's and .NET's, in that order) ... and further dilute and minimize the significance of any other new and newer extensions (for instance, .INFO, .BIZ, .EU, .ASIA, and especially the awkward "dot Mobey", etc.)! The two exceptions to this general rule / observation may be the short, one syllable, and very highly brandable .TEL and .WEB, IMHO.


Comment #6

That's a great argument against this idea, considering there's this huge fear of phishing and identity scams (think of the Snowe bill)...

Comment #7

Does it not seem confusing, these types of names? It seems like they would be hard to remember, for instance snapontools, you would be unsure of exactly where the dot should go.

I agree I think it will only make our popular extensions look better...

Comment #8

Hm, anyone seen any more info:.

"Apart from the .com, .net or .org, the 1.3 billion web users will be able from early 2009 to acquire generic addresses by lodging common words such as .love, .hate or .city or proper names," ICANN president Paul Twomey told French newspaper Les Echos.".

All 1.3 billion of us can float our own TLDs? I mean I mean..

Comment #9

End of domaining... or born of new domaining type... tld squatting.....

Comment #10

Please. It will never happen like they think. How about this little nugget? Icann says any string of letters can be registered as a domain, but there will be an independent arbitration process for people with grounds for objection. Good luck working out the detais of that...

Comment #11

Well is it true the only reason anyone registers anything other than a generic .info is because in most part it costs them 99 cents per year... how will these be priced? Also cost to setup your own tld, will big business see the need to do this, when their own .com TM name sites already can do everything that same site could do... This makes no sense to me the advantage of doing this, like if someone really wants a HostGator name in todays market, they can most likely 90% of the time buy it from the owner for a price, or find an alternative HostGator to register... if this is about finding quality domains to register... I don't understand why ICANN is doing this, makes no sense to me?..

Comment #12

I think this is great. Its like iPv6 v/s iPv4, preparing for the future.

This is not a bad thing for existing TLDs, but a great thing for the future of the internet.

Now you can have a trillion trillion trillion web addresses, just like iPs..

Comment #13

What makes you think they would give up They could use multiply domains pointing to one site, or have many different sites depending on the domain...

Comment #14

Coke will not give up

On the contrary they'd want .coke - so that they can run their franchises on saturn if they want to.

This is way futuristic guys.....

Comment #15

It is really HostGator prices might get affected due to this...

Comment #16

I think there will be lots of two word domains registered.

E.g. etc......

Comment #17

Who said there would be a dot ?

It could be just Coke as the domain.

They say in the article hundreds of new HostGator names could be invented but they never explicitly say extensions. Maybe just bad writing...

Comment #18

ICANN gives far too many Internet users too much credit...

Anyone ever watch their parents/grandparents or other seniors surf the net? Most know .com and their cctld and little else. They barely understand how the extension correlates now, but to add these new types of domains will really confuse them, and as another NPer mentioned - will open the potential for a field day for phishing/scams...

Comment #19

Is this the icann project?

Or am I totally off here? If thats the project, there is a way to publically post comments " Comments on the draft document are welcome via email at idn-cctld-fast-/lists/idn-cctld-fast-track/..

Comment #20


I haven't really thought of it that way.

LeviJeans, Coke, Pepsi, etc..

Comment #21

Yes, I was thinking that way too. I had this idea a few weeks ago and I mentioned somewhere in this forum that if people can type without any .com , .net , .info etc..., it is the best domain.

It will definitely reduce price of .com ...

Comment #22

This smells like confusion and dilution to me. The more you dilute extension names it seems the more .com will remain king especially because people will be so confused with dots being placed everywhere..... And in fact I think it smells mostly of greed by icaan. Why would Coke need to have a .cola extension when they could have any website they want with *****

IMO the only real thing that will hurt .com would be if there was an extension that didnt have an extension! you want to go to Coke's website? Type in coke, thats it. no more need for .com .net .stupidextensionnamehere. But that will never happen because then they'd eventually run out of things to sell. Just like the fact that there have been lightbulbs that will burn basically forever but no one will release them because they want you to keep buying. They want you to buy it so it will burn out and you can buy it again. Strange analogy maybe but hopefully it makes my point.

Either way the future of domaining and the net is going to be very intersting and I just hope the great group of people here in the namepros community can work together to take advantage of wherever the future may take us! Good luck to you all! I hope we can make some profits and have some fun together!..

Comment #23

I've seen steady growth of .com since the 90s..

Yes, .com is the king as it has been driven by many end users.

Ultimately, if a lot of end users revert to their own tld one by one with new end users using their own tld (not needing to buy .com for a high price from domainer or HostGator owner), what we may have is just domainer to domainer selling ... and we know how that will end up.

That is the main concern I have with this...

Comment #24

I think just the word without a tld was done a few years back by a company called RealNames...

Were no takers then... ahead of it's time by a few decades at least...

Eventually... who knows... btw type coke in your browser and see what happens..

Comment #25

Ahhh look at that! interesting! the more I thought about it the more that I realized that for billboards etc and advertisements (obviously except giant brands such as coke) you need a way to give out your internet address.... having a commercial for Bob's Burger Joint it needs to say somewhere so people know that in fact Bob does have an internet presence.. For smaller companies and more obscure names of companies, having a .com somewhere on their billboard/tv ad, etc does show that they are in fact online and helps distinguish the fact they have a website vs. not having an extension at all.... so maybe I am wrong... maybe extensions are need to justify that particular businesses are in fact online...

Comment #26

The dns system is by design a hierarchical distributed database. What that means is that during dns resolution, the process begins at the end with the implied "." (dot).

Try this experiment:

Notice the "." after the com? That is the implied address of the root servers. Basically, the root servers (.) point to the tld servers for .com, .net, and all other .gtld and .cctld. Then the tld servers point to the second level domains, like namepros. This is done at higher levels of the namespace hierarchy too. So resolution goes like this:.

(find the root servers).

Com (get com address from root servers).

Namepros (get namepros address from the com tld server).


This makes the dns system scalable, and ensures reasonable performance. Now suppose that we flatten the entire namespace and remove the hierarchy... i.e., suppose we just let http://coke resolve as-is. First of all, that is entirely possible, but not smart. I have even set up things like this in the "alternate root" for fun, and had alt-root tld's resolve to a web page. The reason that it is possible but "not smart" is that it would force a lot of traffic directly onto the root servers (a bad thing). It sounds nice, but the solution is not scalable...

Comment #27

Seriously, I think it's no reason to panic at all.

Here's a couple other articles about it:,1...739,00.htm?r=5

Comment #28

The original BBC article was a little vague.

Are we talking about coke being a HostGator name and extension all together (e.g. http:// coke)?.

Or, coke making up their own extension (e.g. coca.cola)?.

In the second case, how could one company "claim" one extension over another?.

Would pepsi.cola also work? Or would coke own the .cola?.

This is a little confusing; but probably seems more dire than it really is ...or..

Comment #29

I don't think you give internet users enough credit. A whole generation of people already grew up with the internet and are having kids who are growing up inundated with technology. Most kids by age 10 have a laptop and a cell phone. Hell even the old people like my parents are getting the hang of it.

Maybe 10-15 years ago most people were naive newbies who thought websites always ended in .com, that not true anymore and becomes less true every day...

Comment #30

I'm buying single word .coms at reg fee... feel free to pm me. Even / quad premium .com etc...

There's no panic tbh, it will take a considerable amount of money... not to mention tech to own your own TLD.... at least in the near future. Assuming the figure Kevin Ham paid for .cm is correct you're looking at $50 million approx + annual management costs.

Its easy to become a registrar today (well, easier) but how many people are? Less than 1k if I count it right - and this is out of a total online population of 1.3 Billion!..

Comment #31

People like to say that .mobi will be outdated because of technology but even HostGator names all together might not exist in the future if technology advances. As technology changes with search engines and other things people might not even directly type domains in anymore. I'm sure to start in the future we will see similar things to where you can reg in front and after the dot such as getting the HostGator and new.york and coca.cola.

Eventually .com could seem like ancient history. I'm not saying this is going to happen within the next few years but eventually. Things could move from regging both sides of the dot to not even using domains at all in the future. Anyone who thinks 100% that for all eternity people will be using HostGator names with .com as king is crazy. Technology is constantly evolving and we didnt even have the web until the 1990's which wasnt very long ago at all...

Comment #32

IF this goes through ... it WILL hurt alot of domainers big and small...

Comment #33

I couldn't disagree more... values of all domains are largely dictated by supply and domains that have risen in value have only done so becaues more and more people are using the web (increased demand) and supply is limited (finite number of reasonable HostGator names).

As Paul Twomey said, "It's a massive increase in the geography of the real estate of the internet".

This will increase supply drastically and give potential buyers a range of 10's or 100's of 1,000's of extensions to choose from. Sure .com would be the best (and always be so IMO) but with so many alternatives, .com values are going to have to seriously move to be competitive.

One thging that would be certain if this does take place is an unimaginable amount of confusion within the inetrnet using public and a massive s**tfight between competing TM holders and cybersquatters as each extension becomes available...

Comment #34

This is something that I"ve thought about for a LONG time. IT is all, crazy, cool and sucky at the same time. lol I think change is good and as said, .com will always be king, however this will take a LOT of money out of the .com market and put it into these new emerging markets...

Comment #35

What it boils down to is the registrars are in it for the buck.. domainers will be hurt bad initially by this turn of events tho eventually we may see it settle out at levels much lower than they are now. I think it will even the playing field. We may not see so much in the way of parking or speculation and it may mean we'll see more in the way of development because domains will be affordable...

Comment #36

"The plan would also allow for the new HostGator names to be internationalised, and so could be written in scripts for Asian and Arabic languages. ".

Wonder what they would call them..

Comment #37

Not sure about http://coca.cola or http://coke.cola, they look kinda akward..

But if they can buy http://coke or http://pepsi, then it will has great effect on .com I guess...

Comment #38

GTLDs require physical infrastructure so, as the article points out, owning your own extension won't be something that everyone can afford. I think we'll just end up with a few more irrelevant extensions that no-one knows about. Who here has ever visited a .travel, .pro, .aero or .museum? When a few new extensions fail, the idea will die off, because there won't be enough investors willing to gamble ICANNs approval fees and on-going costs.

I can't see eBay wasting their time with .ebay - they already have the option of using or - why confuse the consumer even more and dilute their brand?.

ICANN seems to be making moves to prevent phishing scams, but this just opens a Pandora's box of confusion..

If in doubt, people will type .com..

Comment #39

This simply means that webusers will forget even trying to remember a TLD and instead rely more and more on search engines to find what they want. Look at the top searches on key words on any search engine and you will find that people use google to navigate to msn or yahoo! Already they cannot be bothered to enter a full website address and this development means they have even more reason not to bother. TLD's are about to become mostly irrelvent. Revenues from direct navigation are about to disappear altogether. Direct navigation traffic is way below 1% anyway and goes mostly to parked pages that google now allows advertisers to opt out of. So, you can expect all but the very very best .com names to fall in value and all secondary or emerging .com names (geo or otherwise) bought for appreciation/parked revenues to fall hugely.

Seems like they're now projecting less than USD10 per doman per year for parked domains....which hardly covers costs. The future for domainers could be very bleak indeed. Expect to see lots of drops very soon. Develop your domains or lose money - it really is that simple now. Oh, maybe you can hedge your losses by buying google and yahoo on dips (even at 50x eps!) because they are the real ones that will benefit from this huge huge development...

Comment #40

Not to bash this thread... but this is the 4th thread on this subject ive seen today.....

Comment #41

And this was your *first* post! Welcome!!!.

Also, excellent thoughts. I agree this will definitely increase search engine traffic...

Comment #42

Trademark holders, like Coke, Mcdonalds have free rights to the .com version of their name, why would they ever want to stoop to some other infereior alternative and pay big bucks to move their website from millions of dollars of already invested development to something inferior.

Long live .com, the king of HostGator names..

Comment #43

That's what I thought - great first post! That may be so for the big, big end of town but for every one Macdonalds, there are 100 million other restaurants brands - these smaller players are the ones which control the markets. Also this argument doesn't hold for generics of course.....

Comment #44

Then I will set a big $$$$$$ budget to secure the following extensions:.












Comment #45

Funny, but ICANN has stated many times that they are going to *try* to eliminate/minimize confusion with future tld releases. Of course what ICANN says and what ICANN does can be at odds.....

Comment #46

Basically, I agree, autotim... your scenario, instead of saying: "expect all but the very very best .com names to fall in value...", I'd amend that to say: "....all but the very, very best keyword names to fall in value...' ...because entering keywords is how people want to use the internet, intuitively - not entering extensions - and, Search Engines give priority to that intuitive use.

I can see a time coming when extensions are simply irrelevant, too...In that world, the keyword(s) + development are the only things that matter + how effectively you promote & market the developed site to determine success, or failure (ie profit/loss & capital value of the name from traffic) 95% of undeveloped names (no matter how 'good') may well have little or no, real value, at all - just possible value.

In this scenario, the only real competitive commercial drivers for the value of the names would be traffic - but, traffic derived from developed sites, that rank highly....So, not all great generic keywords would even be valuable - depending on what the owner of the names does with them, to get traffic...

...In this scenario.....Development AND brilliant promotion becomes King - and, the power of .com, per se, declines to a par with any other (now irrelevant) extension - ie, simply a word is the business & development opportunity.

So...the park & hold model to get traffic could effectively disappear because Search Engines will intuitively match people's intuitive use of words (ie without extension), and, give priority in directing keyword (without extension) queries to developed sites, not parked links.... identical top keywords that people have (earlier) registered in different extensions - eg, say, etc etc)....'Food' is a great generic name - but, of, say, these examples, the only keyword 'Food' names that may have value are those that are developed sites -AND those whose site promotion etc is good enough that they are the ones that get traffic.....So (in an extreme case) an undeveloped, may become virtually worthless, because the Search Engines ignore it - but, a brilliantly developed & marketed Food (dot) no extension, could become enormously valuable. may BringYourDreams (dot) no extension....if it was a great concept, that caught on.

The 'domainer' business model of trading names would also be radically redefined.

May take awhile....but, it could happen...


Comment #47

Have you seen this:.

"The application fee for a HostGator name has not been set, but candidates estimate that it could range from $39,000 to $390,000."..

Comment #48

I would absolutely agree with this statement. Learn SEO now (I'm actually beginning to read up on it more myself). Even with minisites, SEO can definitely benefit them...

Comment #49

I think people would definitely pay that much if they see a greater ROI.

For example, I am sure anyone will pay $400,000 for these extensions..







I know I would...

Comment #50

Just think, each and every domainer will finally be able to have his/her own two-character domain: AA.kfkdjf848fkdknier4jfeffdkdkmcbbxioowzxmcnvojskskdj..

Comment #51

The application fee of $39-390k is peanuts for businesses and it does not represent a barrier to entry which will artificially support TLD prices.

Until widespread use of the internet, most companies had a phone number that they advertised to some extent (even on their stationary). To the average punter, these numbers were insufficiently recognisable to distinguish from the next (people couldnt remember numbers same problem with IPs, thus the DNS) number, so along came the yellow pages and later 1800-JUNK kind of numbers. Now the problem is that there are going to be so many TLDs, gTLDs and ccTLDs that users will be faced with immense confusion as to which TLD to use to navigate to their destination (except to those companies that have already established a brand on the internet under .com) ..which means they will simply visit a search engine. Thus, there is no reason why will be any more or less valuable than or

Comment #52

Just a example of what someone may wish to create if we can choose our own..

Comment #53





Well over two hundred country extensions.

Even .biz - which was intended to directly compete with .com.

If all those have not diminished .com, why would more of them have much effect?.

I posted on this issue months ago, few noticed, nobody was worried. Now everybody is jumping at shadows. $4 gas will do that to people...

Comment #54

Fully agree!.

This will do no harm. Actually, I even think that in times of more confusion on the internet (more extensions) people and companies will even stick more to the already established and recognizable extensions...

Comment #55

I dont think so if even this revolution comes, this can be a success. actually this leaves a lot of less scope for the actual domaing thing. HostGator registrars would not have gone ahead with new extensions. their opening of new extensions mean that actually there is a lot of more scope in the cctld and other ones.. probably go daddy sells .info 's for $ 1 currently. it didnt do it before, and who know s wat will be the price for .info's, I personally feel that watever be the extension (uf course must relate to the domain) the name is very important.

P.s - godaddy' bob parson has a lot of influence on net, he could ufcourse see it coming. he recently auctioned .me (i, me , myself).. so I suppose that s a proof.. but I might be wrong too...

Comment #56

.com is like prime real estate in the REAL WORLD. Owning a premium generic 1 word .com is like owning a skyscraper in a huge city such as New York, London, Tokyo, and etc.

Yes the Government will always develop properties throughout the country, even in odd places, in rural places. But you can observe that the prime .com properties just like skyscrapers will continue to rise...

Comment #57

We will pretty possible to see following things once the revolution comes.

(1) In the beginning, nice keyword and brandable .com prices rise, due to the confusion brought by new extensions.

(2) Because of the high price of .com, new companies start to pick up nice and cheap names with new extensions. Some nice sites show up gradually.

(3) After 7-10 years, new generations are totally used all the creative extensions. Premium .COM are still favorites of big companies which show credibility and trustable. However, type-in traffic will drop dramatically. We will see huge drop of Poor quality .com then.

(4) People use search engines heavily, SEO become much more important.

Any comments are welcome...

Comment #58

People think that this will create awareness. But how many are going to be registered ? Not to mention the registration prices of each...

Comment #59

These things have been happening with the extensions we have now. On the radio in the last week or so I have heard (along with the .coms) .net, .org, .biz, .us and - believe it or not - a .bz (Seattle radio). So there is some spill over into other extensions.

For the HostGator investor the question is "where is the best ROI?" Snoop has been saying, based on his research, that the other extensions trail .com in ROI (he may have included .org and .net, I forget). So that already established trend would point to the continued growth of .com.

There are how many streets in the New York area? Yet a small section of Fifth Avenue still commands extremely high Real Estate prices. People will always want the "best" address for their business. Com.

The internet continues to grow rapidly. The mobile internet has barely begun. The inflow of new end-users will be far larger than the loss to new extensions.

The one thing that has changed, I suspect, is that the better names will be auctioned or otherwise capitalized - no more landrush gems for us in these new extensions...

Comment #60

Thanks for the input, Charley and accentnepal,.

I have few concerns here. We are actually talking about hundreds, or even thousands new extensions, instead of the current 70-80. Many of them will be even provided to end users for free. ( I will do so, if I can afford .shop annual fee. Keep some premium word, and provide all the rest to others for free or at a very low cost, 10 cents per year).

As talked to my 7 years old nephew yesterday, he doesn't even know .com is the very first extension on internet. All he cares if there are needed contents under the site, no matter what the extension is.

I am not saying that any new extension can replace .com, however, I don't think any reason can stop the huge dilution.

How do you guys think ?

Comment #61

There are currently 20 gTLDs and 248 ccTLDs granted permission by iCann. Then you'll be the only one I'm guessing.

Surely not many of the businesses who are going to invest upwards of $100,000 in the TLD and it's subsequent promotion will be so altruistic. Its a business after all...

Comment #62

Thanks for the correction. I always want to find out the correct number. I really hope so.

Samit, can you please share with me about your view on this ? Thanks,..

Comment #63

Ok, I went ahead and wrote a small blogpost.

Feel free to leave your comments there as well, cheers!..

Comment #64

The list of currently available extensions is in my signature - it's the second link where it says "country code". There are a whole bunch of them now live (>200) and a few more that have not been opened. People can get free "domains" on facebook and blogger - and dozens of other places - even free full fledged HostGator names on the .tk extension (there are minimum traffic requirements and they keep trying to upsell you, but whatever). But these low rent districts are not where someone would want to build a business. I do not expect a significant dilution.

Long before ICANN unveils it's thousandth gTLD they will have either:.

1. Run into massive opposition from major corporations who are sick of yet another group of defensive registrations,.

2. Run out of groups / cities / companies willing to spend the $$,$$$ needed to buy an extension and the $$$,$$$ needed to run one (plus publicity) or.

3. Seen so many failed extensions - with substantial losses to the promoters, that nobody else is willing to give it a go.

Domainers and defensive regs are the primary sources of funds for new extensions - flood the market and both groups will begin to ignore you...

Comment #65

Everyone is worried about the recent news regarding ICANN allowing a multitude of new and unique tlds.

An analogy with the stockmarket is useful in contemplating this 'news'.

There are Blue Chips, small to large caps, micro-caps......

Although new tlds are of interest to most of us and potentailly profitable to a few of us these new offerings are similar to OTC stocks - far too small to have any fundamental impact on the Big domains (.com and many ccTLDs).

Some of these new tlds will most certainly transtion to the main exchange but this will take considerable time and money.

Stick with your HostGator Asset Allocation and don't worry...

Comment #66

My firm has a blog post on this as well, setting out some of the standards for the new extensions. It certainly appears that we won't see stuff like coca.cola or pepsi.cola, but rather .xxx, .shop, etc.

Post currently here: CyberLaw.Pro.


Comment #67

For those thinking that people will be able to put in application to have .com typo's registered, thankfully this is not the case, Icann is not going to accept application for extensions like .comm, .ocm, vom, .xom, .cpm, .cim, etc which I think is a good thing Source: side note: found this source posted on dnf..

Comment #68

I'm a little confused by all of this. Someone please explain.

If someone puts out from $39,000 to $390,000 for a dot noun tld does that mean they own the rights to that particular dot noun (whatever it is) and can they use any name they want before the dot whatever? In other words can they have as many different domains as they may want preceeding the dot whatever they paid the big registration fee for?.

Or is there only one particular dot whatever sold for $39,000 to $390,000 with only one preceeding name? And if this is the case how can anyone possibly think a $39,000 registration fee dot whatever name can compete with a $10 dot com registration fee?.

Which brings up the that $39,000 to $390,000 fee a one time fee or is it yearly like we have now with the other tlds?..

Comment #69

Good question..

If the cost to create a new .tld (for example) $39,000 without yearly fee, I wouldn't mind starting my own .BLOG service.

I'm curious as to how this new plan by ICANN will turn out...

Comment #70

Now, that is one extension that would be 'VERY' popular IMO, .BLOG, good thinking.

Rep Added..

Comment #71

Yes, for example, you can apply for .shop, and make yourself a registrar to sell all the name under it, such as,, That's why you see many people discussing about this topic lately. We will know the price soon after ICANN meeting.

Hope this helps...

Comment #72 relies on software being installed, AFAIK. Its "TLDs" won't resolve, otherwise...

Comment #73

First of all how will this even work.

How will popular extensions like .XXX or .SEX be granted? I am sure there will be several companies try to get them.

Second of all I don't think this will do anything other than increase the value of COM/NET/ORG. 95% of Internet users have only heard of the big three and are totally unaware of any other extension. I don't see .SOMETHING OBSCURE taken them over anytime soon...

Comment #74

I'm a little worried about all this really & hope our current names won't lose their value, it could just create an over flooded market with many cowboys involved...

Comment #75

.xom would easily be worth a 39k reg.

Non-www savvy people ... like my mom, wife etc ... don't care about extension they have google as homepage and type chevy or whatever they are looking for.

I am even starting to hear radio commercials: google <company name> instead of the URL since it usually is a .bz or some other crap...

Comment #76

ICANN has stated that this will be by auction. If you thought the auctions were interesting for second level domains (e.g.,, just wait until the auctions for .sex..

Comment #77

Take an example, Apple recently acquires

If the TLD are open, would apple also buy.


.apple. (.me ccTLD).


.mac (.mac TLD for Mac computers).





Just raise confusion on buying so many names. Apple have paid over million dollars for one .com HostGator name, it would just pay more if TLD opens..

Comment #78

It will be interesting to see whether any of the operators (like in the alternate root systems apply for tld's that they are already operating. My guess is "yes" for Also, it is very easy to point dns servers to the alternate root servers to get things to resolve without plugins. That is dns 101. I do that myself (point to alt root) with my own dns servers...

Comment #79

Nissan Motors, don't forget to reg .nissan this time..

Comment #80

Hopefully the owner of will apply for .nissan. That would be funny!..

Comment #81

"Hundreds of new HostGator names could be created by the end of the year, rising to thousands in the future. ".

ROFL, if that's all the new name registered for development... we are in big trouble. The smaller guys duplicate the big guys when they are smart. And when they don't, they usually fail. Why create a new system to make money if you can just observe what the best do... and then do it (and make money).

Therefore, the big guys 'really' control the market...

Comment #82

You know what this means?? Better unload your's and's CHEAP!.

I'll buy them for $20 each while you can still sell them!..

Comment #83

The other possibility for some: 2 words.


Comment #84

I guess there will be a bit of both.

A few thoughts I find myself thinking:.

- i've wasted a lot of $$$/time/energy on my average names that i'm not going to develop.

- think that you're at the start of the next boom, not the end of the last.

- (besides the wealthy) we'll be the best placed with knowledge to take advantage of this.

- much more than LL.coms, these will be the ultimate domains to own.

- eventually this will be great for developers looking for good, memorable names for their sites, with more extensions to chose from.

- this is terribly swayed towards making the already wealthy much wealthier.

- this is the privatization of language.

With the latter - I didn't really mind if someone owned "" or "" - as these were technical abstractions, just for the internet, that would some day go out of date.

But if people can go and buy "love", "interesting", "life" and whatever...words...i don't know, shouldn't some things be common ownership? it seems the world should tell ICANN: before you start raking in the multi millions - we have prior use over these things.....

Comment #85

Prior use of what ? Its called another extension. And let's be honest we have already seen how this experiment has worked.

Has .pro,.jobs,.name,.travel,.coop,.aero,.museum,.asia have any of these hurt .com ? NO anyone who says otherwise has a personal agenda to support nothing else.

These are all good word type TLD does even 1/10 of 1 % of the internet population know of them ? NO.

There will always be creative people who use a hack or obscure extension to start a business to stand out. They are few and far between.

Then how much is a .sex HostGator going to sell for ? Not $7 imo probably more like $50 to $100. Plus many different groups will get involved to either have certain extensions not allowed or banned in their country.

Does the average person know about this ? NO Would they care ? IMO NO.

Icann looks like hypocrites because these domains open the flood gates for phishing and the average internet user will be lost and back away. So it will become with VERISIGN leading the movement, "LOOK FOR THE .com SEAL OF APPROVAL. Again IMO..

Comment #86

And if people are confused they will turn to the trusted dotcom...

Comment #87

Exactly and I can see Verisign leading the charge. People will call their tech savvy relative, "What's .hypocrite ? and the relative will say "Only trust .com/.net/.org hit the back button or delete the email STAY AWAY." Again IMO..

Comment #88

I wonder ICANN might say yes to domains without extension near future.

E.g. http :/ / mortgage.

Http : / / makemoney.


For example,.

If you type "mortgage" in address bar, you will be taken to the website which owns "mortgage" HostGator without extension.

Could it be possible?.

What is your reasoning?..

Comment #89

I just mean if you can have "love" as your company address (no subdomain, no dots, just the word)... if you can 'buy' love as a name.

And if all information (tv, news, internet, books) end up going through the ICANN/ internet system....

Just seems like a step too far for ownership over language, IMO. the world invented it, so why should you be able to sell it..

Comment #90

It would be a chaotic world for domainers I hope not...

Comment #91

On the bright side this could make ClownPenis.fart a reality finally!..

Comment #92

Jesse yes .COM will benefit from this confusion overall ... but some .COMs ...

Mainly PREMIUM .COMs may take a SERIOUS hit, which is probably why the.

Whole thing has been proposed to begin with...

Comment #93

I really think those of you that say that this whole thing is another reason to load up on .coms or that prices of .coms will remain firm/rise .... are missing the point.... these gTLD's will create massive confusion. People will have no idea which extension to type in because they will assume that a) different companies will inhabit different extensions of the same name and b) that big generics will become directories like .shoes or .shopping or whatever..... so search engines will become ever more critical to the average Joe's web experience. Even if you are sitting on you've got to be worried about the dilutive effect of the gTLD .shoes on the potential for capital appreciation of

At less than 1% of traffic (inlcuding typos), direct naviagtion generally isn't profitable anymore and does not generate annuity type income flows. So domainers will no longer pay 3-8x wholesale for crappy .com DN's. Geo's also look like a big wind-up as google and yahoo let advertisers opt out of parked page sites. It's real simple now - develop or let your DN's die...

Comment #94

This is why I love this guy. Short and sweet.

This is one of the dumbest ideas I've ever heard. Seems like it would be more work too, for ICANN, than profit...

Comment #95

If you need an example of what we can expect, take a look at the history of .TRAVEL - it's one of the most obvious choices for a new extension, if it didn't already exist, yet by last year the company running it was on the verge of bankruptcy...

Comment #96

This means nothing.

Burgers were sold by thousands of others before McDonalds came along...

Comment #97

Not sure that I agree .....

..... with the "Epic" part. Travel was supposed to consolidate the travel industry. It has been all but ignored.Aero was for the Airlines (some overlap there), .Coop for the cooperatives, .Pro for professionals, .Museum for you can guess that one. All are going nowhere - indeed how many domainers even know about them?.

ICANN will make some money from corporate vanity and a few speculators, there will be some use on the edges, but, overall this is not a major worry. Except that it diverts ICANN't attention from the things that it should be doing. A poster on another board mentioned that China is about to set up their own system using local language (and undoubtedly censorship). UDRPs are taking away legitimate generic domains.

ICANN is busy making mudpies...

Comment #98

HostGator market is offically open!

Peter Dengate Thrush(Icann), said the decision was of "historic importance"...

Comment #99

I'm quite happy with the HostGator industry now & how they drip feed a new one like .travel etc out every now & then in a controlled manner if you like. If they suddenly open the flood gates & make it a free-for-all circus then anything could happen, it could be positive or it could just be one big mess, most likely the latter...

Comment #100

I don't like where this is going at all. The way I see it, being able to purchase and own a generic extension sucks the value right out of generic .com domains.

Now the cyber-Squatting or aftermarket would be fun... but I can't see anything but a monumental devaluation of virtually every HostGator name out there.

Don't think for a second that the general public isn't going to be bombarded by an education campaign explaining how the new system works... If you want anything Pepsi, just type anything.pepsi and you'll find it.

And keep in mind the BENEFICIARY of this move.... ICANN will experience windfall profits of a now UNLIMITED amount of domains. reg fees and other revenue sources from this move. They have EVERY reason to approve it.

As far as the landrush is concerned... I can't see that working smoothly at all. Lots of arguments and suits regarding use, rights and TMs are probably already being discussed.

This is BAD for our Industry. I hope ICANN see that and not just the Billions of repeat Dollars to be made.


Comment #101

Sorry folks, but the average person struggles with remembering, much less www.___________.____..

Comment #102

Billion$ in value will go from the present premium domainers to some rich folks.

A new era is upon us. Everybody's portfolio has just been affected...

Comment #103

I can see .XXX or .SEX being effective, because really they are the only two logical choices for something porn related <SEXACT>.XXX would be easy to remember, however outside that one genre there is no standard.

Will there be a standard for investment companies, mortgage companies, etc? Every other extension like that has basically failed...

Comment #104

Do you think that sex can not set the standard and change the extension.

Mindset ? ... if they do, it's game over for many premium domains...

Comment #105

Definately bad for domainers - imagine 10million names for traffic to be directed to, and then suddenly this becomes 100million names, the traffic dilutes naturally.

Domaining is driven by supply and demand, and suddenly the supply is about to increase hugely. Why would someone pay 11million for when they could setup the .business name and have / / etc etc....

I think this is bad news.....

Comment #106

The important point it is what the people look, click and pay for. At first the price will drop as many domainers will panic. Later will go up again.

The top domains like .com and may be .net., org. and info will finally survive. And, of course, will stay the country domains (uk, de, us, nl, etc). So many people are used to them around the world.

Big companies will get their own domains but it will keep them isolated from the main stream of the .com and country codes. Furthermore, the cost of protecting their marks will go up to the sky. And the pockets of Icann will be full.

Anyway, many people will get confused.

Lets learn from lessons like those of .travel, with many irregularities and not successful in a top industry. And also of registerfly. Just think about a company like registerfly selling extensions.

People likes the simple things and do not change so quick when something it is stablished.

A lesson for all of us to keep our eyes really open.

At least myself, will keep almost all of my domains, and continue buying those that I need, as I registered thinking in development. And developping, in any extention (or as a extension), it is one of the keys for success. Unique and high quality content, well marketed, is the key for the success of websites, in any extention or name...

Comment #107

Bad news indeed. Does'nt this kind of take away the world of domaining? I mean, who will pay for the best names that are being horded by a few domainers when they can create their own unique address for pennies?..

Comment #108

It is possible the adult industry could be affected most, just because .XXX or .SEX makes sense. However in the general business work there is not going to be one standard...

Comment #109

And, as someone said, it may not even be "" - it might just be "business"..

If you were hanging out to sell "" for 10 million, and suddenly someone could have just "business" for $40 - $100k, you'd likely be in a litle trouble?..

Comment #110

I don't know. I don't really see extensions that are long words being all that popular. As far as I am concerned .BIZ was a failure, why would .BUSINESS be anymore successful with a million other extensions?.

If anything I think the Big Three will gain value. They are what is recognized and will stand out more with other competitors...

Comment #111

New extensions need the following to be successful:.

Good management (not so much at .ws or .travel).

Good roll out (not so much with .eu).

Good marketing (not so much with .cc).

Speculation (not so much with .name).

Development (not so much with .biz or .us).

So, any new extensions are mostly just noise making .com a safe haven and known commodity.

.org is the safe haven for non-profits and pure info sites.

.net means I couldn't get the .com. To me it has already fallen far in value.

.info, .tv .mobi have at least some of all of the above needed for success.

Everything else is "brandable" meaning that if you invest time and/or money you can make any HostGator a success. anyone?..

Comment #112

I agree.. any new extensions will require branding.. heck, alot of the mainstream don't even know about .mobi or .tv yet....

Comment #113

Has anyone mentioned that each HostGator will cost anywhere from $40k to $300k. The rich get richer...

Comment #114

Exactly why mobey is dead in the water ... with over 1000 new extensions.

Branding mobey will be 1000 times more difficult ...TV needs no branding.

Ask any 2 year old as proof of this...

Comment #115

Many domainers don't even know half of the obscure extensions now. Virtually everyone I know uses the internet, but at the same time they have never heard of .biz, .mobi, .tv, .asia, .us, etc.

Other than maybe XXX or SEX, I can't see a real demand to have more extensions...

Comment #116

Really we don't need more than .com ... but given money and.

And the right extension ... you can create value and in the process affect.

The .coms in the niche...

Comment #117

I think these new extensions will be about as successful as "New Coke" was...

Comment #118

Looks like they've opened the flood gates and approved it unanimously.

I suppose I'm glad that I've always stuck with .com and .org, and will continue to do so. I think this will be a big flop; it's just a money-making scheme by ICANN (surprise!)...

Comment #119

I am not as worried about .COM as I would be for the lesser extensions, mainly outside the big three. The top three are already established, it could hurt extensions still gaining traction.

If if does have the effect you think, companies like BuyDomains might as well file for bankruptcy now...

Comment #120

What I see in all of this is the very dangerous trend of ICANN pursuing the DOLLAR rather than being concerned with individual HostGator holders. I don't like the precedent.

Yes... Time will tell.


Comment #121

I'm not normally one to write long posts as I expect other people find me as boring as I do, but this topic is an exception..

Sure i'm concerned by these events - but I won't lose any sleep..

Lets take .Rome for example, so I want to find out about the city - what I need is a city guide. I know I'll type in cityguide.rome, and risk there not being a site there - which there probably wouldn't. Or would I go to and select the city guide..

Actually I probably wouldn't do either, i'd go to google and type in: "Rome city guide" and see what it comes up with, as even though i'm a domainer I never just type in a and hope it takes me to the right thing.

Google algorithms are clever and that's why we use them.

This being the case why not register any old extension with in it as if it's well developed, after a lot of time and money you may work your way up to page 1 or 2 - Well the reason is Brandability. is so brandable I want to kiss it. If You visit the site and if it provides you with what you need you'll remember it.

Lets just say that Cityguide.Rome does give you what you want - great, but what then, Hotels.Rome, Restaurants.Rome, Stripclubs.Rome - what are the chances of these ALL being useful developed sites? Not a lot..

I can' remember the figure but most people don't bookmark sites, and if they do they soon forget about it anyway. They remember where they were serviced well and go back, which is why you need something they know, are familiar with and can remember easily.

Another point to think about is what sort of investment would it take to bring your extension to the global markets eye - A lot! And I mean a serious amount of money, tens, hundreds of millions - and even then it's not guaranteed to work.

Lets face it parking is dying, type in is dying, the way forward is development with useful content, and if people can remember your name and are interested in the wider topic your site serves - then hey presto you have a customer.

I'll be watching it with interest and who knows in the next 3-10 years it could gain traction and take over the web making all us HostGator investors potless - but I don't think so. Even if it did I think most of the hustlers over here would fare just fine.

So in my opinion, the sky isn't falling or rising, (i'm not like others who thik it will have a positive effect on .com either,) I just think it'll end up as a non entity - after a few big lawsuits and some big investments going horribly wrong it could wither away - well that's what I hope anyway.

So if you fancy unloading your one word .coms then please come and see me, i'm open for buisness from 8:00 to 18:00 GMT.

I've bored you enough for this post, Goodnight..

Comment #122

It's going to cost $100,000 to apply for an extension. Nothing for the average domainer to worry about...

Comment #123

Whichever way this industry changing move impacts us all, for better or worse, it will indeed dramatically change the dynamics of HostGator investing. Anyone who doesn't accept this new HostGator tsunami reality about to hit us is simply in denial. The flat board we've been playing on is about to go 3D.

Firstly, what makes this significantly different than the other 20 or so secondary .TLD's that have been out there with meager success relative to .com's will be the usage of this new unlimited TLD platform by all the major corporations in the world. Once a few jump on this, they all will and you're going to see shift to .Apple, to .IBM, etc. Corporations will be all over this new ability for them to own and control their own TLD. And they will pour BILLIONS of marketing and advertising dollars into rebranding. Having your own TLD is more logical and secure than having a .com. Now the big corporations won't have to hassle with the .com descriptor squatters that have been costing their legal dept's enormous amounts of money to protect their brands and TM's.

It wil also be prestigious for them to own their own TLD.

When all these corps bombard the public with their new web ".TLD's" the public WILL GET IT and I think they will get it fast and be extremely curious about what they'll find when typing in various combo's. Type-in traffic will surge to levels never seen before because the new TLD descriptors will create logical destinations, and much more so than .com's have. Want to find a new home in any city in the US? Just type newhomes.LosAngeles, newhomes.Miami, newhomes.Dallas. Sounds easy and simple to me and easy and simple is what works best in business.

Entrepreneurs are going to be all over this new business opportunity like when gold was first discovered out west. This is the Internet's next big "WAVE" and next big "GOLD RUSH" about to happen!.

Opening up unlimited TLD's means the Internet can be catalogued and indexed much more effectively, much like a library card system.

Next, I think all domains will have their values impacted, even .com's, simply because the HostGator marketplace is going to expand enormously but there are only so many HostGator investors on the playing's will still retain quite a bit of value, but I think they will take a hit if they are undeveloped and dependant on a ppc page for income. PPC income is going to drop, because you will have a deluge of new more highly targeted advertising spots available. That's simple supply and demand mathematical reality. Traffic per HostGator could go down as well with hundreds of millions of new web sites popping up.

The generic TLD will now be hugely more valuable than it's corresponding .com, because a TLD provides a thousand times more revenue possibilities. Just ask yourself the simple question what would you rather own? or .Porn? The answer is a no brainer.

You're going to see many sharp domainers become Muliti-Millionaires and Billionaires from this new opportunity. So although it will hurt many in the industry who don't have the resources to take advantage of and adapt their investments to this changing platform, I think the bulk of HostGator investors will figure a way to get in on the action and reap even more money than has been made already.

So in summary, this is the biggest game changer we've ever seen in domaining. Overall I think the vast opportunities it presents will surpass the value damage it will do to our current HostGator investments. More than anything, most domainers recognize that we are all dependent on technology, and history has clearly shown technology is a constant game changer, and the Internet is a perpetual work in progress. So you have to always be mentally prepared for anything to happen that can significantly alter the industry. Nothing lasts forever, and all waves of opportunity only go so far and then hit the shore and new waves arise. We also have to recognize that we've been incredibly blessed with good fortune to be able to make so much money from something so intangible, fun and easy for so many years.

It's also important to recognize that what will ultimately always hold value on the Internet is "CONTENT", because that is what people want, and our names are simply signs and means to navigate them to their sought destination and information. And one day in the future keyboards, and domains as we know them today, are going to become relics anyways.

Computers will be so incredibly powerful it will be like having a human being's mind in front of you to interact with, much like in 2001 A Space Odyssey. You won't have to type in domains anymore, nor waste time searching through 20 site links on Google serps, you will simply talk to your PC and say "Hal, fetch today's top techology news." and your PC will display a mashup of content it retreived in an instant off the most popular technology news servers on the Net, and present that info to you in an instantly created web site laid out exactly the way you like to see the information formatted, in your favorite colors and styles, no longer forcing you to see sites based on a web designers style. Lettered and named locations on the Net will become meaningless, since the fetch process will work fine off just numeric server content locations, and you won't have to go sites, sites will be instantly and dynamically created for you based on the content you want. And after reading your daily news, your PC concierge will say "Anything else you want to see from the Net today?" The process will be incredibly sophisticated on the back end, yet incredibly simple for even the most non-tech Web users on the front end. And many decades from now, we'll all be in rocking chairs, reminiscing about the good old days when you could have so much fun buying and selling Internet domains.

So not to worry about this change ahead, the Future is still ours to enjoy and profit from for many years yet to come. It's critical none of us starts panic selling as that could implode values. It's time to start developing and creating great sites on your great domains. And most importantly, it's time to invest in lots more picks and shovels, cause there are going to be a ton of new gold mines opening soon to prospect...

Comment #124

So do I apply for .domain or .domains? Also, .NewYork or .NY or .NewYorkCity? I am so confused...

Comment #125

Kevin you see the big picture that everybody is missing in all this ... the.

High price to get an extension is actually a DREAM for any self respecting.

Rich business man that loves barriers to entry...

Comment #126

This is a big mess if you ask me.

I'm not concerned about brand names as GTLD', .amazon and .yahoo sounds nice and dandy..

What I AM worried about are the key words..

Let's say google buys .search (it only makes sense), what will then they do? Create

Isn't that a TAD unfair to yahoo, microsoft, and every other search engine?.

.search would create such huge leverage over other search engines..

The same could be said for .clothes, .food, .travel etc..

Why would ONE brand name company need to hog an entire tld for themselves?.

Wouldn't it be better, if they are going to change the entire setup like this, to force search engines to .search, travel companies to .travel, food/grocery stores to .store/.food, and so forth..

At least it would be a bit comprehensible then.

Not to mention, what would happen if google got .search, wouldn't say yahoo be a tad jealous/angry?. would only be able to ride on the traffic now.

Speaking of traffic..

As mentioned before, how do icann propose we keep this as least confusing as possible?.

Not to mention the mayhem a hyphen or non com HostGator can create in regards to typos, let's now imagine if the HostGator doesn't have a gtld to begin with.

No, this not only ruins the potency of com/net/org as standardized extensions, it also creates confusion among everyone else not into domains..

EVEN IF they cost in the hundred thousands, this is peanuts for companies that earn billions in revenue. And many companies have billions in revenue.


Comment #127

Now you're talking this is ONLY about killing the little guy ...

Big Money is trying to level the playing field in their favor...

Comment #128

Exactly what will happen.. big money will own the internet and effectively quash any competition..

Comment #129

I guess this means I should buy .con and get all the .com typos..

Comment #130

I clearly don't understand how ICANN helps the internet with this move.

First I believe this will hurt domainer a big time.

The rules says that when the offer is limited the price is high.

Would the 3L or 4L have these prices if they were registered only half of them ?

The more options the more buyers will select other TLDs/their TLDs.

This will also kill typein traffic.

Something that came to my mind right now.

What will happen to the business model of if this measure pass ?

Comment #131



Others point out that some generic HostGator names - such as .news or .sport - could become subject to contention and a bidding war. It will implement an arbitration process to oversee disputes and has said that if all else fails a HostGator would go the "highest bidder" in an auction.

Unless you have the money to own and manage a gTLD you may as well forget domaining. investments will significantly lose their value, especially GEO's (which will be among the first granted). Domaing is about to shift to the large corporations and there isn't much we smaller investors can do about it except remember the good old days when we could sell crappy domains that meant nothing to anyone but ourselves at 3-10x wholesale EPS...

Comment #132

This is pretty crazy. who knows what will truly happen as only time will tell but it does raise a lot of questions.... here's one that might not have been brought up yet...

Obviously the generic .words will be auctioned off for some ridiculous amounts of money, but lets just say wins the auction to own .business.... what's to keep them from just forwarding every single HostGator that ends in .business to that way anyone who tries to find something .business get redirected to Or the same can be said with most any generic word.

Sounds like a legal nightmare to me as well......

Comment #133

At least you will be able to tell your grandkids that at one.

Time the internet was free and that anybody could have bought a domain...

Comment #134

My initial thought was: it may harm young extensions with potential: .eu and .asia.

But the secondary and final thought is: no one would care about the new extensions to come thanks ICANN decision - they will simply end nowhere. Like .travel .aero and many others. I am not worried...

Comment #135

What is stopping someone from registering .cpm, .couk, .nte, .moib, and other Kevin Ham style typos?..

Comment #136

""On balance, the board feels that adopting this resolution is in the best interests of the internet and the public at large," said Icann board member Dennis Jennings".

Yes sure.

Is this translated to "The best interest of ICANN" ?

Comment #137

Even though Marchex is trading at 50% of it's highs, is it time to short at $13.20? Seems like the market hasn't reacted to this news. What about DBS in Australia (500k HostGator names)? It traded sideways yesterdays at 0.38c (although has also halved in 6 months)...

Comment #138

Sell now and buy later if there is news that they plan to apply for an keyword.


Comment #139

I still can't imagine how this will affect the / and the rest of the extensions of

I was a fan of "subdomain domains" and centralnic but these news from icann leave me with the expression "bliaxxx"..

Comment #140

So much dramatic panic. Are we a bunch of drama queens here? Jeez. I have yet to read where the relaxing of rules means that every extension will be approved and it's STILL costly to run an extension. How many will even bother....domainers won't as it will just dilute their own portfolios of CNO's.

So who is their target? Probably themselves. They just don't want to care anymore about making judgements over who gets a HostGator or not. They are just simplifying the process. Approval will be based on simpler things that don't require judgements of "Is it useful" or not.

As for the Kevin Ham typo's. I am positive that any existing extension would object to a typo of their business and rightfully so. If in 10 years there are 1000 extensions it won't really do much but cause confusion and push more people to the trust of CNO's. This is going to destroy mobi, info, and biz imho. Extensions that never took off in large numbers and now...never will.

I believe ICANN is tired of the little people getting screwed out of good HostGator names and having to settle for I believe this moves HELPS the internet greatly by allowing more significant sites being built with good keywords.

I think ICANN allows this because they understand that it will not impact CNO significantly...

Comment #141

I think people misunderstand, like I did.

ICANN is looking for inspired and established entities to run new GTLD's, it's not looking for corporations to register and run their own gtld for their own purposes..

What they want is an entity that can make a gtld popular, like .net or .com..

They have a hardon for TLD's so it makes sense, but don't worry, the global market will decide if the new tld's are worth it, and they aren't..

ICANN fails to realize that value in tld's comes in scarcity, not availability..

With the relatively few people we have on this planet, for things to go rare and valuable we need some restrictions, and those restrictions are now being loosened, thus in the long run perhaps lowering .com value.

But what you need to understand is that those new tld's will have to compete with .com like everyone else (ie asia, mobi, info) and there's no guarantee they will succeed...

Comment #142

.xxx and .geos should succeed followed by .keyword ... once that happens.

The mindset may change and crush the old fashioned .com..

Comment #143


That's always a possibility, but maybe it's our job as domainers to follow the trend?.

Wherever theres money theres a market aye?.

Just don't give up entirely, there's very little detail about the system yet...

Comment #144

I wouldn't even try to imagine that there is a crush coming for .com.

TLDs are based on active sites, these are what makes the TLD popular and acceptable from the surfers and for new registrations.

Unless there are the same or more sites under the .X TLD there is no fear for .com but I expect the high prices to fall and this is not good for any of us.

I don't know if their confusion will turn them to .com.

Confusion is always a weird situation that can lead you anywhere.

Ads and marketing from the new TLDs will make clouds even darker.

What if Bob Parsons decide to have his own TLD and support it the way he knows best (maybe he will release a .superbowl to match his ads).

In anycase this will have an impact on the prices of .com..

Comment #145

I never said anything about giving up ... I just bought another .TV today ...

Since everything is going .usefulorperish ... it's all good...

Comment #146


Ron Jackson on

I've spent most of today fielding calls from a wide variety of mainstream media outlets, including ABC News and the New York Times, about what impact ICANN's decision to allow.

New Internet real estate.

Is expected to start coming off the.

ICANN assembly line in 2009 or 2010.

An unlimited number of new extensions will have on the Internet and those of us in the HostGator industry. As expected, the ICANN board voted to proceed with the plan today just before closing their 32nd International meeting in Paris, France.

I told the reporters that I don't expect this move to have a major impact on our industry or on which extensions most people will choose to build their websites on over the next decade. I believe that because we already have historical examples of how little new extensions have impacted the use and popularity of the three original global extensions, .com, .net, .org (and the country code extensions assigned to each nation like Germany's .de and Great Britain's. The two oldest examples of new global TLDs were introduced in 2001 (.info) and 2002 (.biz) and despite their long time in the marketplace, neither has affected values or usage of the extensions that came before them.

There are many newer examples that have fared much worse, not even moving the needle on the recognition meter.Travel for instance has been a complete flop even though it incorporates one of the very best keywords on the web.Pro has also failed to make a ripple despite featuring a word with a very positive connotation. It does take time to build recognition though, which is why I think the elder statesmen of new extensions - .info and .biz - are the most instructive examples of the long term prospects for a wave of new TLDs..

At the end of May, according to figures compiled by, just under 5 million .info domains had been registered and just under 2 million .biz.Info was able to inflate it's numbers by offering extremely low or even free registrations. Both extensions were boosted by speculators who bought up the best keywords. I don't think that will happen to the same degree when a flood of new extensions hits the market for a couple of reasons; 1) It would be prohibitively expensive to buy up keywords across a large number of new extensions and 2) there is little incentive to buy them up in the first place because, beyond the absolute upper tier of keywords, neither .info or .biz has had a lot of success in the aftermarket.

I expect that a flood of new extensions will create some confusion in the marketplace, but not confusion over what the long proven .com, .net and .org extensions stand for. Putting new extensions out there is the easy part. Burning them into people's consciousness is a much taller order as .info and .biz, after seven years of trying, are well aware.

Some of the new extensions will probably offer some interesting niche or novelty plays that could be modestly profitable for speculators (just as .info and .biz have been for those who chose names very carefully) but overall I don't expect any of them to offer much of a departure from the .info and .biz scripts we have already seen. If anything the sheer volume of new extensions is likely to dilute the impact that any single one of them might have on the existing order of things.

As usual, the primary beneficiaries will be ICANN who will charge hefty fees to operate a new extension and possibly registrars who will have more products to peddle. Individual registrants will have more extensions to choose from, but they will face the same dilemma they face today. You can get good keywords for less in extensions that aren't widely used - but you also get less recognition (and thus a greater likelihood of errors) when people search for your website or type your email address. Like most other things in life you get what you pay for...

Comment #147

This could be quite good for .com owners. Bob Parsons or somebody similar pushing the price per HostGator down for alternatives forcing verisign to compete and making .com portfolios cheaper to own...

Comment #148

Very interesting post, thank you.

Can you or anybody else elaborate on this post from dn "From my previous post "Eventually we will loose the concept of TLD and transition to DIRECT Keyword navigation. Just as is a category killer .hotel will become the new category killer. To see how this would work type in a random string of characters with the tld .ws. Notice you are not given a navigation error but an ad. When you own the tld ICANN gives you the right to handle how traffic is routed within that tld to include names NOT registered.

In essence ICANN is sponsoring a land rush for ultimate keyword category killers...".

It is not unusual for people to pay XXX,XXX for a good HostGator name. Now imagine getting the true lock, nuts, or whatever you want to call it on a keyword. This is bad because in many situations it may now be cheaper to buy the tld vice the .com version. For example, recently sold for approximately $2 million. I'd gladly pay $150k for the tld .pizza and become the true direct navigation king of this term." ???..

Comment #149

There will be auction bidding for any major keyword.

Sheraton is going to let Hilton have the .hotel extension ? While the Four Seasons and Ritz Carlton sit back and watch too ? It will cost a lot more than $390,000 IMO And now the public will embrace .hotel ? Why did they not embrace a bigger keyword in .travel ? I think DUKE is 100 % right...

Comment #150

That post misses the point that no-one will be typing or, because the .pizza won't have enough market saturation to get widely known. Chances are, at $150k++ to operate a TLD, there aren't going to be a vast number of extensions. If you want to buy a watch there probably won't be a .watch extension, so people won't habitually type the extension when they're searching for something because 99% of the time it won't exist. If they do, they'll type and there's only one of those, making or nearly worthless even though the keywords are "A-grade".

The .travel extension already exists, but have you ever thought of typing or People will try, or instead. My guess is that ICANN will only allow a company to operate a generic extension if that company allows the public to register domains for that extension. They'll allow Hilton to own .hilton all to themselves, but they'll reject the application if Hilton apply for .hotel. Besides, why would Hilton want .hilton? It will confuse users - am I supposed to visit www.hilton, hilton.hilton, paris.hilton? Will anyone be typing any of those anyway, in which case is it worth outlaying that amount of money to own it when it's already obvious to the entire planet that their website is

Comment #151

Duke has stated pretty much what I have been saying. That this won't effect CNO's and if anyone is going to suffer it's biz, info, and mobi. Yes if there is a catchy extension I might register a good keyword FOR DEVELOPMENT but as proven by major players in's dot com that sells. Dot com is king.

I am new soda company and let's pretend these are my choices:.








What do you think they do? The money will stay with dot com. Other players are just small game. Even when a non CNO takes off...they normally work on getting their CNO's by either WIPO or buying them. for example (try

Comment #152

The timing and impact on current HostGator values will depend on how effectively ICANN implements this enhanced TLD system. If it's a relatively easy and fast process to acquire and get approved you'll see all the major domainers and lots of private investors, and Fortune 500 companies quickly going after the best TLD's.

The money won't be an issue. I handle mostly large HostGator deals in my brokerage company and there are already lots of guys in this biz who write $100K and up checks like it's play money. But, in addition to the power players in the industry now, this will attract a whole new crop of entrepreneurs going after the enormous bonanza owning a TLD will provide. It's alll about the "dream" and what ICANN has just done is create the ultimate "dream" opportunity for a HostGator investor.

As crazy as it sounds, I bet ICANN would make more money doing the distributions by a lottery process vs. a highest bidder auction process. Let entrants for each generic TLD pay $1K to enter the lottery for it. With a good PR campaign they'd probably get 50,000 to 100,000 or even more entries on each, and then the winner would have the opportunity to transfer the rights to an approved company that would actually setup and run the registry for him or he could sell it to them. This would keep some fairness and equality in play. And that would net them about $50 Mil to $100 Mil per TLD issued.

If ICANN goes with an auction process, pack it in for even the largest players in the industry. The Fortune 500 companies and mega wealthy investors will be able to outbid even the biggest domainers.

But like I said in my prior post, this isn't the end of .com's, just a huge change in the dimensions of the playing field that HostGator investing strategies will have to be retuned for...

Comment #153

.blog would be good but when this takes place, any other extension that becomes of this, can go and jump in the lake IMO.



























Comment #154

Dot com is king, but not for all countries. I'm sick of .com is king of the world. The world ain't one big chunk of place. I will be releasing some basic, but nifty info about cctld local dominance.


Comment #155

Country code HostGator extensions are useful, because they represent a country, I have some myself. My main argument would be against a whole lot of uneccessary 'wannabe' fill space HostGator names that would be the result of this new Icann HostGator endeavor..

Comment #156

I'm sick of the shows on TV, but that doesn't change the fact that they're there:

Comment #157

I herd on TV today that it is now official, so I guess it was approved by ICann today? This has been on every TV station, newspaper and what have you over here. They are pronouncing it as the next Internet gold rush already so the general public are going to be fully prepared when the new names come on the market. This is not going to play well for current domainers, I think we might just lose value on our current domains but I guess good .com's could still hold their value, we will have to see... but in the example above "Bubbly.Soda" is another option and that could be where .com loses out......

Comment #158

The old business adage is going to ring true. Location location location. Since the extensions are being opened this provides more possible locations but businesses still want prime real estate. It's CNO. No one says you can't make money in a small location in a small town but it's just harder and it's unlikely you will become a big player without tremendous work to brand yourself.

Location is everything. As an ex-retailer I know this for fact. I had 5 stores and it was really just one that made all the money. It was my most expensive location with the greatest traffic. It was more fruitful than any other and eventually I realized I made more money focusing on one place than on 5. When I downsized...I made MORE because I concentrated full effort on my best location.

You can build new shopping centers in NYC but prime locations NEVER go down in value. They just don't. CNO are very similar in that respect. They are something everyone wants but only players can get.

The more I think about this news. The better I feel about my portfolio.

Let's say I hold a so-so .com and an upstart comes with .web. What do you think will happen to my traffic at my .com? got it. I increase in traffic because people type and also browsers default to .com as well...

Comment #159

I think this would reduce internet phishing scams. For eg, if ebay owns the extension .ebay & markets it pretty well, I don't think someone wud spend $100k to buy .ebuy & do scams. Browsers these days, are quite intelligent to identify phishing sites. Such extensions would make it actually easier to identify & report the scam sites....

Comment #160

1. Well DUH, trying to compare a tld globally for a cctld doesn't make any sense. Change the regions to the local one, and you'll see they are following close behind.

I said some not all:.


Comment #161

The only thing is, IMO there is one thing that can knock off it's perch, and that's www.BubblySoda.

.com is the leader because it's the closest to a "neutral", or "nothing" TLD, I've always thought. We all like our names to be as "generic" and lean as possible.

I can see a whole swathe of big companies rushing to get or www.mac or - snapping up all the type-in, direct navigation over .com. all of which would really hurt the top level of the .com market. Suddenly .com looks like an old useless appendage.

Perhaps the medium level of domaining won't be that affected - people still need names they can afford - but for the big domainers, it might be a case of expand or die. snap up one or more of these category killers yourself, or back down to the (suddenly less valuable) .com market.

(all perhaps...)..

Comment #162

The only thing thats going to come out of this are a lot of burned speculators..

Comment #163

That's great - so Swedish people visit Swedish websites. Traffic is the true king, which is why you need to graph it globally, not by country, unless you're only selling something to the Swedish market. Talking geographically has no bearing on this discussion at all, since we're talking about gTLDs not ccTLDs...

Comment #164

This will not happen anytime soon in reality anyway.

There are people with deep pockets to fight this, if they want. People who own domains like,,, etc. I could see filing suit to block those extensions.

If the lawsuit is in court, and rest assured there will be many it will effectively block this from happening for years. While litigation is pending they have to put it on hold, and court cases take years to go through the system.

I could see companies getting their TM extensions, but I don't see the premium like .SEX, etc happening anytime in the near future...

Comment #165

What makes you guess that? If they get offered enough money my guess is ICANN will sell it to whoever. Besides obvious trademarks and government use names, most new names (in new extensions) have gone to the highest bidder...

Comment #166

We who hang out on a forum like this are nothing like the average Internet user. The average user has been using the 'net for up to ten years and yet still knows little about how the Internet really works. They know .com and their cctld. Most could name .net and .org as extensions if asked, and fewer still could name .biz, info and used vanities like .tv.

With branding these new extensions can sink into people's minds but where all this will be decided is in the search algorithms. Google is in control...

Comment #167

But no-one will attempt to type www.bubblysoda, since 99.99% of the time they'll be trying to access a brand that hasn't spent $150k on an extension and they get a "Page Not Found". As for generics like .hotel, they'll likely be as successful as .travel and .jobs - the only truly valuable HostGator in terms of traffic is www.hotel. If you currently want to visit Nevada do you ever type

Comment #168

Yes, but every time they've gone to the highest bidder who will offer it to the public. ICANN will disallow extensions similar to .COM, like .CON, .CMO etc because of the TM potential of a wildcarded root. For that reason I expect they won't allow Hilton to own .HOTEL - they could wildcard it and pick up traffic from marriott.hotel etc, and I think ICANN are aware of the growing pressure from the UN - allowing a corporation to dominate a generic gTLD will be frowned upon. I could be wrong (that's why I said 'guess') but my gut instinct says they'll only approve generic terms that will be offered for public registration...

Comment #169

I think many of the high value new gTLDs will simply end up as vanity extensions to the existing .com owner. As I have posted before .com is effectively already .nothing right now. My browser even adds it if I forget ..

There is no way the owner of a big .com will allow someone to start up with the new tld version since so many people will instinctively try to add the .com, for many years to come => lots of litigation.

However a broadening of the HostGator space is inevitable and is already happening rapidly in ccTLDs. I see the namespace as a pyramid with .com at the top - the pyramid will get wider , and at worst this widening will stop .com from rising higher and higher - so perhaps .com values will peak soon - but will always be top of the heap. At least for current generations of internet users.

But if you combine this possible 'peaking' of .com with the increased litigation to claim premium high value .com names - owning premium .coms is starting to feel quite risky. Hot potatoes. Maybe time to sell my ...

But it is all great fun isn't it?..

Comment #170

To me ICANN's decision this makes perfect sense for the future of searching the Internet. As other posters have eluded type in will only ever be used by people looking for specific sites. Branding will be more important than ever in the future. How long will it be before the majority of Internet access will not even be with a keyboard ?

As each generation comes along we are becoming more lazy, why work when a search engine can do all the work for you ? How will search technologies deal with the extensions ? Will these new tld's shape how searches are done ?

Will there be .storesholidays .supermarket .sex .technology ?Seems to be there could only be a finite number of extensions that people will ever retain in memory.

People are saying .com will still be king. IMHO Search engine results will be king...

Comment #171


"A proposal has been approved by Icann the non-profit organization responsible for overseeing HostGator registrations that will allow anyone to become a registrar and offer their own HostGator extensions. Well, almost everyone. According to the BBC, the cost of getting into the business of offering up a new top-level HostGator (TLD) will be in the six figures, meaning the privilege will be reserved for those with some serious cash to invest.".

Great news for those who are innovative with their TLD'S!..

Comment #172

I don't know if anyone mentioned this, but aren't all of the search engine algorithms have to change because of the extension? Right now, the extension is ignored. If we have something like vs., and the search engine ignores the extension, then they will have totally different meanings when the search results come up. I don't know how Google is going to sometimes pay attention to the extension and sometimes not in searches...

Comment #173

It really does matter how these are indexed. I am sure Google will still give priority to the established extensions, which is a huge downside for potential buyers here also...

Comment #174

My only question is...if you own a .tld.

Do you still have to pay ICANN to get a HostGator name with the .tld you bought each year? even if you own the tld? lol..

Comment #175

Yeah, I would think it would be a substantial investment for the search engines to change everything (although I'm sure they have known about this for some time). I would think they could hold ICANN hostage while they decide if they want to implement this and how...

Comment #176

I very much agree with this! I think fantastic SEO skills are going to become essential to rank anywhere near the top of Google even for very niche terms. The more extensions, the more prime generic names you will have to compete with to get anywhere. I think for people like me who can't afford $xxxxx + dot com generics, domaining could become much less attractive.

I have quite a lot of generic one word (and prime two word terms) in less popular extensions, such as At the moment with these names I can make minisites with minimal effort that rank very highly in Google with little-to-no SEO and bring in a good ROI. I can then sell them as small sites with traffic and make a nice little profit on that too.

Obviously they succeed because they are the exact word(s) searched for by 'Googlers'. I only reg highly searched terms. In addition Google largely ignores the extension (or if anything seems to favour here in UK) so my names are at no disadvantage over .com etc. Also in my experience the keyword in the HostGator name generally seems to count much more highly with Google than the same word(s) placed in a subdomain or title, so again my top keyword domains are at an advantage despite their less desirable extension.

Now, if my pessimistic view of the future is correct, I will be competing with dozens (hundreds???) of domains, all using the same one word premium name as me, in front of a myriad of different extensions (which Google will presumably continue to ignore). Even the dot com owner will surely notice a drop in traffic as the person googling will be hit with a page full of sites all with the same top keyword (discounting the ext.).

I see this move making all but prime .com (and maybe orgs, and other main country ext.) much less valuable and in many cases worthless. At the same time income from PPC etc. could take a big hit, unless you do extensive development and SEO work on each site to make it stand out from the crowd (not something domainers with lots of sites can easily achieve).

So will it be worth paying renewal fees on large portfolios of names that have suddenly become both less saleable and less productive in generating ongoing income? I see a lot of dropping and liquidation sales coming along - maybe not this year but eventually as this new system takes hold. Please tell me I'm being too gloomy and that there will still be a profitable path for the less well off HostGator investor like me..

Comment #177

Why wouldn't Google not take into account the extension in a universe of.

1000s of tlds ?

Say for .berlin ...

It would be the height of folly for them not to eventually tweak their algo for it...

Comment #178

Then how would they rate the standard tlds? They ignore them today, so there would need to be a pecking order on future tlds should they decide to go that route. IMHO that would become very political.....

Comment #179

My main concern right now after these news is a purchase that is slightly overpriced.

The name is good but if prices will stabilize or go down this would not be a real investment.

I also don't know how market will react for the /

Comment #180 What I meant is these new HostGator names will make .com stronger than it already is. As quality .com will be the most unobtainable in comparison to other newer extensions.


OnlinedomainsOO could lead to more online identity scams..


Mrdomainman: what we may have is just domainer to domainer selling ... and we know how that will end up..


Mwzd it will take a considerable amount of money... not to mention tech to own your own TLD.....


Dgridley I think it will even the playing field. We may not see so much in the way of parking or speculation and it may mean we'll see more in the way of development because domains will be affordable..


Owntype: Then I will set a big $$$$$$ budget to secure the following extensions: .con [etc.].


Domaintalker: In this scenario, the only real competitive commercial drivers for the value of the names would be traffic.


James0306: We will pretty possible to see following things once the revolution comes.

(1) In the beginning, nice keyword and brandable .com prices rise, due to the confusion brought by new extensions.

(2) Because of the high price of .com, new companies start to pick up nice and cheap names with new extensions. Some nice sites show up gradually.

(3) After 7-10 years, new generations are totally used all the creative extensions. Premium .COM are still favorites of big companies which show credibility and trustable. However, type-in traffic will drop dramatically. We will see huge drop of Poor quality .com then.

(4) People use search engines heavily, SEO become much more important..


Autotim: Geo's also look like a big wind-up as google and yahoo let advertisers opt out of parked page sites. It's real simple now - develop or let your DN's die..


Beachie: My guess is that ICANN will only allow a company to operate a generic extension if that company allows the public to register domains for that extension..


Comment #181

Someone prob already posted this, but just in case:

Comment #182

There's been a lot of clever and creative thinking posted about this issue....great discussion.

...But, I wonder if, in the end, this will be a storm in a teacup....Just a sideshow, in the big scheme of the internet?.

For example, I don't know why .travel failed....Its a perfect term for a TLD .extension IF ever a category keyword .extension was going to work....But, it didn't work....Was it poor execution? Poor strategy? Insufficient funds to promote it?...

...Or, was it just an unnecessary, counter-intuitive, fragmentation too far...? 'Nice-sounding idea - lousy practical concept'?.

If I want to check out travel options, I wouldn't type in, Or,'d just type in 'Hawaii', or 'London'....Or, I might type in ', if I thought of it - or, '', if I was on a mobile phone, and see what options come up, and so on.....But, ', history has shown us that people just don't type that in.

So, how would people react to an extension like, say, .beauty?...Would we type in, what if (as will be likely) there are ALSO extensions like: .cosmetics? And, .perfume? And, .facials? etc etc. a cascading fragmentation of '.extensions' within the 'Beauty' category - but, separately owned, and separately promoted?.

...And, the same for every key category??.

Very quickly all these keyword categories would become a mess - with totally splintered markets - and, like .travel - be virtually worthless, imo.

There may be a case for some major corporates to have their own brand extension - eg .microsoft, or .ibm, or, .toyota - because they could educate the market to expect to find everything you need to know about their own specific products/services...And, they are big enough - with a broad enough product range to justify it.

But, generic .extensions?...And all the sub generic .extension category fragmentation every one of them will attract??.

I think people will just go on as they've always gone on - ie just type in the keyword(s) they want info about - and, leave it to the search engines to find stuff for them...and, the 'extension', per se, will add little, or no, value.

I don't see this 'Balkanisation' of internet extensions going anywhere - in the same way .travel failed to gain traction - and, probably for the same reasons.

Quite simply - the market doesn't need them.


Comment #183

This is what I was talking about, not sure how it will be impacted by latest announcement: "Frank Schilling, owner of one of the worlds largest HostGator portfolios, originally filed for a patent application in May 2001 with attorney John Berryhill, with the idea of recovering traffic lost to error pages that resolve when Top-Level Domains (TLDs) are mistyped (i.e.CIM, .CPN, .DOM etc., returning traffic solely to the .COM domain). This patent named the "Generic Top-Level HostGator Re-Routing System" in April 2006" (source: Sedo newsletter)..

Comment #184

The CEO of .travel registered the top 25,000 .travel domains for his own portfolio.

Comment #185

Quite simply - ..good for the registrar.

Bad for the domainer

Comment #186

Just back in town,.

And what do I see,.

Has anyone else quoted me?..

Comment #187

The HostGator buying/selling industry will become completely defunct in less than 5-10yrs.

As the day draws nearer prices will fall and domains will drop. Starting soon.

Direct navigation is already on the decline - which a look at the alexa traffic stats of all the major parking companies will show.

Currently this is because of user apathy (ie that which makes regular web users visit only those site for which they know they need on a day to day basis).

Search will also become negligible as more and more web users become "mature".

Its only a natural progression & domainers shouldnt feel singled out. What it does signify the beginning of the dawn of a new typo market...

Comment #188

All this new extension only bring up the prices of HostGator hack .....

Comment #189

I hear The Doors playing... "...this is the end"..

Comment #190

I saw that it will cost $100,000 to register an extension..

It was posted in a local newspaper.

A company that can afford to pay $100,000 on an extension will surely have or will purchase a matching .com domain..

Most end users are not huge companies and cannot afford the $100,000 so .com will still be the best extension...

Comment #191

Because of these new TLD's or something else? (anybody can answer) In age, web use, ? Wouldn't that just be a continuation of what is already going on, and isn't that an extension of search? So if I created typos on these new TLD's, wouldn't that create more of a market to buy and sell domains? If there is "typos" then why would it be any different from what is going on with the tld's we have now? Am I missing something? From what I gather, Icann auctions off a new tld, would the buyer have to make it public or not? If not, then you would have:

On any new tld extention and typos would be defunct. If so, wouldn't that just increase the value & function of the normal tld's..

Comment #192

Thats exactly how I see it ending up even if they were only charging $7 reg fee.

The price they're suggesting will help kill it stone dead in no time IMO.


Comment #193

Maybe you must hear another song of Doors.

"Take it as it comes".

Or the "People are strange" dedicated to ICANN..

Comment #194

From this news, it seems that ICANN is actually trying to eliminate the need of all extensions and make a great deal of money in the process. So the effect is detrimental to all TLD, including the King (.com). Could the (.com) be de-throwned???.

Think about this for a second: -> google -> yahoo -> microsoft -> ebay -> mcdonalds -> hollywood -> los angeles -> cars -> baby -> television -> videos -> xxx -> YourCompany -> YourGeo -> YourKeyword.


Need I go on? This could end it all for domainers on all fronts, period! So, while all domainers were bickering at who had the best premium domains in what extensions and which ones would fail in those other extensions, little did anyone realize it was heading to an elimination of all TLD/ccTLDs. Hmm, imagine that- everyone looses.

What is better?. for $1million or "men" for $39k to $300k?.


If memory serves me right didn't everyone use to type in from a command prompt DOS to start Windows, and made searches on DOS for files with extensions, only to now have your system boot to Windows and have all your files with hidden extensions and just do searches on the file names? Hmm....


Comment #195

There are large companies out there who even today haven't recognized the need of having a professional logo large companies who pay a college kid from India $100 to get their logo designed...

I think it's very farfetched to think these same companies will anytime soon be shelling out $100,000 for their own extension.

If this hurts anything, it will be exotic cctlds and generics imho. I think it's much too early to say anything with certainty and I think we all (including 99% of the media reporting on this) know far too little about this to say anything which isn't pure conjecture at this point.

Assuming someone could get an extension like .sex for $100k, yes, I could certainly see that hurting the value of something like and devalue it to merely being worth a certain multiple of revenue. It doesn't seem like that's the way this is going to work however and it looks like something like .sex may very well end up selling for close to what sold for if they indeed opt to auction these off.

I doubt ICANN has even decided what they're going to do yet. They're full of talk (as always) - I'm really not aware of many organizations who spend more time procrastinating.

I still ask why they haven't released 1 letter .coms... This would have gotten them the money they claim they needed and would have resulted in far fewer headaches for everyone...

Comment #196

Will the extension owners be able to sell domains with their new purchased extension?.

Say I purchase something like .mydomain, will I be able to sell a HostGator with my own extension?.

This could be interesting.....

Comment #197

Yes, you will be master of the url and can do as you please...

Comment #198

There is a lot of speculation here.

First of all ICANN is not going to allow extensions under 3 letters, or extensions similar to others. So you are not going to see .COM typos, or .USA when there is a .US.

Second, there is no way this happens anytime soon other than possibly TM names because.

1.) This will be a nightmare for Google, and without Google this is a non starter..

2.) If you think people who own domains like,,, etc. won't lock this up in court for years you are dreaming.

There are just as many big time rich owners of those premium domains now that will fight to protect their brand...

Comment #199

Agree completely. These idiots who call themselves ICANN have been abusing their power for far too long and they won't get away with this one.

They're living in a dreamworld if they think companies like Marchex, Demand Media, Sedo, Thought Covergence, etc are going to be okay with this and not do everything in their power to see this never put into place.

I wonder how Google feels about having to come up with a brand new search algorithm because everyone is going to start going Black Hat on them...

This is going to get ugly. That's about all I'm sure of...

Comment #200

This icann statement, makes me want to hold my .com's more, I was considering letting some keywords drop, but after the statement, I continue to renew them, as I think quality variety .com is going to be the prize catch, if this icann thing ever goes through uncontested..

Comment #201

I just saw a clip about this on my local, small town, news. Seems to be making alot of noise. They keep reffering to it as people able to reg their own HostGator names. I'm like, " we already can!", LOL, "It's HostGator extension".. hah..

Comment #202

Already the main stream media over here are signaling the end to the HostGator industry

Comment #203

I love media outlets writing a story when they have no clue what they are talking about...

Comment #204

Agree Brad, that story was the biggest load of uneducated bull dust from start to finish. Starting with the story: The true story goes: Quote from : (although I do not approve of cybersqatting) "Quittner ended up selling the brand ( to the fast food giant, and donated the money to charity" If I remember correctly he got Mcdonalds to buy computers for a disadvantaged school.

Kind of a different ending to the story to that of the 'bulldust' article, Quote: "the cyber-squatter, was born in 1996 when Joshua Quittner of Wired magazine registered and invited readers to email with suggestion for what he should do with it. Opportunists bought up huge swathes of the web and sat on them in the hope that someone would come along and throw money at them. Those that weren't ignored were sometimes rewarded with a pay-off, sometimes with a court case".

The Telegraph article then procedes to talk a few more paragraphs of total and utter uneducated bulldust, with an underlying message that all domainers do, is buy trademarked HostGator names like Coca Cola and then try and extort the rightful owner. Noobs do that, not domainers.

I can only hope that the journalist who wrote:

Was a 'noob' or they have no excuse for dishing out such bulldust and no excuse for total lack of research, I will make up my own bulldust story as I go mentality..

Comment #205

Would you rather purchase an airline ticket from AA.COM or American.Airlines?.

Would you rather visit or MCD.COM? Short .COMS are obviously the best route there and will continue to be.

ICANN is a joke of an organization especially with their lousy excuse for reserving 1-letter .coms in 1993-2008.

If ICANN wants to disburse something of value they can start by releasing the one letter .coms (they have no right to reserve btw) and release them via random lottery to 23 people across the globe willing to pay a 10.00 registration fee...

Comment #206

Why isn't the ante $25k? $50k? or $75k? but $100k?? This business plan is obviously targeting corporations, expecting them to protect their marks @ $100k a piece.

As with most new tlds, this is simply a ploy to generate huge amounts of $$$.

Simplicity & over a decade and a half of end-user familiarity will trump icann.greed..

Comment #207

That's the worst piece of journalism I've seen in years. He's probably bitter because someone else registered before him. Hopefully he'll be fired in the next round of old-media redundancies....

Comment #208

Wow the telegraph comes off as ignorant, stupid and in need of counseling.

First off there are two types of extensions that could come out.

The corporate tld like .ebay.

IMO domainers should not care about these because you have no right to any HostGator with EBAY in the name. So who cares this actually helps legitimate domainers vs squatters. Now someone with an EBAY .com HostGator would be totally worthless because the public would get to know .ebay real fast. So legit domainers lose nothing here. Who cares if there is a .ibm I do not have any right to any HostGator infringing the IBM Trademark.

Second Type of TLD the or .shop or .gfy.

There will be tons of domainers lining up to get the best, so these will not be great hot developed websites. Someone will park and be fine. Secondly the average person not a DOMAINER will type in at least 30% of the time gains traffic IMO.

There will also be a ton of Legal action and even if they cannot win they will tie it up for years and no .sex. Plus the govt will probably get involved in .xxx and .sex.

The corporations now have to go after squatters in 100 tld because is EBAY besides creating their cool .ebay, going to reg,,ebay.web and 100 more. Because some idiot will. Again IMO..

Comment #209

Well, I think the Corporates will love this idea. Getting their own extension & proudly advertising it.. I'm sure they'd be happy. Plus, it reduces phishing possibilities.

I think 4 types of extensions wud be taken.

1. Corporate TLDs. Like .ebay, .ibm etc.

2. Generic - .shop, .sex etc.

3. Geo Targetted - Like .nyc, .berlin etc. I'm sure that the businesses in these cities would love these extensions. But, if the extensions would be charged $100k PER ANNUM (is it one time or per annum?), not sure if this one would bring ROI for many cities.

4. Free HostGator Model (.go, .con etc) - I see a few short extensions being used for giving away free domains to hundreds of thousands of users (thus making it popular), and then selling good keyword domains in that extension for a good fee. This method clubbed with advertising on "free" websites can bring in decent ROI.

I do see the value of .com, .net & .orgs coming down, atleast a little bit.coms are still the most valuable for big companies - that is only to prevent lost traffic...

Comment #210

We should get an investment group going. $1000 x 500 people = $500,000 = ~ a tld.

Just a thought..

Comment #211

I don't think that can happen. The one who owns .shop has spent $100k & he wouldn't want to lose his rights to the extension and the money invested by trying to do something stupid!.

Domainsquatters can do with normal .com / .net domains, coz they put only $7 into a HostGator they register. They have nothing to lose!..

Comment #212

Not what I am talking about, IMO whoever gets .shop is going to want to sell domains, not just have an extension and do nothing with ,and some have said it will be mandatory to run the extension. You will sell domains like .mobi or .asia etc...........

Comment #213

I wonder what makes a TLD good or bad.

We all saw many TLDs popping up.

None of them succeed to break the .com "monopoly".

The companies that applied for .info , .biz .... had a detailed plan for the registry and they should also have large cash for it.

What makes the previous TLD acquiring procedure different from this one ? .

The fact that now it's easier but still need the same money (or more if the TLD ext. is auctioned) ?

All the known TLDs failed to take a decent share from the old TLDs even they had a marketing plan, a budget, different pricing policies.....

If ebay or any other company wanted to run a registry had the money and the power to do it anytime they wanted.

Maybe large corps will get their name as a TLD extension too, so what ?

Is it the name of TLD that will flip the whole situation ? .

I don't think so (for example I like much better pro from com as a name).

TLDs and HostGator Trends are just a set of characters.

The developed sites, their growth, the big companies that give their awareness to the TLD, the price and the tools, the people suggesting the TLD.... are the main factors for TLD success or not.

Now if one new TLD manage to get 100 big corps like coca cola and 200 "little ones" like Microsoft use their TLD exclusively (and not with redirection) maybe this TLD have a chance to play at the same level with .net.

I see only confusion to the users from this move.

The ccTLD is a daily and total massacre.

Thousands per day go to parked pages of type (just an example) and even plain .com has lost visitors from people typing .kom at the end (and MANY OTHER typo examples).

Thousands believe that a name without the www. has wrong spelling and they type the www. even if you don't tell them to.

Are we really serious to say that this was a move from ICANN to give the chance for "everybody" to have a decent name ? .

First of all with these money I don't think we can talk for "everybody" and second there are so many unregistered names with the current TLDs that even if you have unlimited money and time couldn't register them all in one lifetime.

Anyway well done for ICANN.

They could now increase their salary and take each one their dream car, house, plane, spaceship....

ICANN loved the idea of Sedo and now they decided to auction the TLDs.

WHy didn't they get a to do it better ? .

We can sell them one cheap, don't' we ?

Comment #214

I think we shouldnt worry. There is huge huge money at play here, more then anyone here on NP probably has.

First of all there will be millions of dollars in legal action. As other intelligent posters have already said will look to stop .sex and would look to stop .poker.

Secondly the bidding wars would be or something would give the owner whole control of the extension and so wouldnt all car companies want to own it? These companies spend millions of dollars each year in projects which may or may not help them develop better cars without much hesitation so why wouldnt they spend millions on owning the .car tld?.

Also there wont be thousands of extensions, apart from maybe companies buying there brand, some new useful extensions like .xxx, IDN extensions and generics there wont be anything else. Its not only 100k, infrastructure costs will be huge. It will probably cost 1 mil to get an extension off the ground without a bidding war. At 10$ a name they would have to sell 100,000 domains just to make up the cost of launching it and I doubt any extension not involved in a bidding war will sell that many.

With all this money involved all I can see to come from this is another .com (or should I say .tld) crash. Millions of dollars will be invested due to speculation., with no real return.

There are a number of reasons ICANN did this. They were in big trouble if they didnt create a new system to allow IDN extensions. Countries were threatening to do it themselves. So by doing this they protect there power. Secondly, it costs lots to do this so they saw a way of making money by offering other extensions for sale. Finally, I also think they didnt like the way domainers play the game, so they changed the game...

Comment #215

Source: USA TODAY.

Starting in early 2009, almost any word will be able to replace ".com" in a Web page address. That opens the door for addresses such as www.restaurants.sanfrancisco or

The decision was made Thursday by the organization that manages the technical underpinnings of the Web, the Internet Corporation for Assigned Names and Numbers. ICANN, a non-profit based in Marina del Rey, Calif., wants "to increase competition and choice," CEO Paul Twomey says.

The news is likely to spark a scramble for desirable addresses, called top-level domains. It could force businesses to register thousands of domains to protect their brands. And it could make some Web pages easier and some harder to find.

"It is an amazing development," says Tom Lowenhaupt, who heads, a New York City community group pushing for a ".nyc" domain.

Details are still in the works. But ICANN says that registrants applying for a top-level HostGator must prove that they have the ability to manage the sizable technical task of running it, or have hired someone who does.

They'll also have to pay up. Fees haven't been set but could start around $100,000. Popular domains could be auctioned, Twomey says.

Not all words qualify. An application can be thrown out if it conflicts with a trademark (".pepsi"), is too similar to an existing HostGator (".kom"), is a geopolitical term claimed by a government or other group (".china"), or is a threat to morality or public order.

ICANN previously came under criticism when it considered adding a ".xxx" domain. Twomey says his group doesn't regulate morality and will send all potentially problematic applications to a yet-to-be-determined independent review board.

The Family Research Council, a conservative advocacy group that argued against ".xxx," says that may not be enough. "The main issue is whether these new HostGator addresses will make it harder for filters (that block pornography or other undesirable sites) to work," says Chris Gacek, a senior fellow.

Confusion may be another downside. Although some companies, including eBay, argued for additional domains, others may be unhappy to learn that they "have to buy all the variants on their name in order to protect their trademarks," says Gordon Cook, author of trade newsletter The Cook Report on Internet.

And Web surfers may not know where to go to find information. "We don't need anymore top-level domains," Cook says.

Big winners are companies that sell HostGator names, such as Network Solutions and, Cook says. They could reap huge profits from new applications. Cook argues that ICANN is too closely aligned with their interests, but Twomey says his group is just fulfilling a pledge to give website owners more options.

Avi Silberschatz, chair of the computer science department at Yale University, says few people type in HostGator names anymore. Instead, they use search engines, he says. " '' '' who remembers it?" he says. "You just go to Google.".


That means you're going to see domains like fu**t, sh**t, sh*t.fu*k, whatisthissh*t.fu*k, and so forth...

Comment #216

Hi, many thanks for posting, but there is a discussion going on this subject in this forum in this thread here:

Comment #217

I think there have been over 20 threads about that this week! But there is serious concern about all of it and I think it is important that everyone knows the possibilities...

Comment #218

At first I was going to say "This is dumb, everyone will be regging there own .dot" but then I saw they will be able 100k that case, if you can afford it, go ahead!..

Comment #219

100,000$ is the catch.

So only large firms can afford to register their own extension..

Comment #220

But if is is a popular term then the large firm will have to go into auction against other large firms, $100,000 will just be the opening bid, could end up going for millions upon millions of dollars for a HostGator name extension multiple firms want..

Comment #221

Another thread on what is been already discussed now in two other threads on the same board...

Comment #222

When is the last time any new ext. has hurt .com?.

While this may kill niche exts like .mobi and .biz (or are they rip already) which are still searching for their place, and maybe even hurt .net, it can only serve to strengthen .com as consumer get frustrated and confused and turn to the old standard.

If I want a hotel, am I going to, or am I going to go to fool around and try What if I don't know what hotel I want? Or how many times am I going to come up empty trying that?..

Comment #223

This question was taken from a support group/message board and re-posted here so others can learn from it.


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